Rascasse Audience Intelligence

Hobby Audience in Indonesia

A data profile of the people who buy, follow and care about Hobby in Indonesia — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 6,005,690 people in Indonesia.

#172among Topic in Indonesia
#10in Home & Garden

The average Hobby fan in Indonesia is 33.2 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Hobby profile in Indonesia.

Audience size
6M
in Indonesia
Gender
50.0%♀
50.0% male
Age
33.2
average years
Country rank
#236
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobby fans

50.0% are female, 50.0% are male, average age 33.2.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Hobby audience in Indonesia
MetricValue
Female50.0%
Male50.0%
Average age33.2
Estimated audience size6,005,690
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Hobby audience in Indonesia
Age bracketShare%
16-1926%
20-2933%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Hobby audience comes from Indonesia.

Worldwide audience distribution share by country for Hobby
CountryShare
United States21.7%
China7.4%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobby audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Hobby fans by region: top regions in Indonesia
#RegionReachAffinity×
01Riau Islands~200K2.33×
02East Kalimantan~100K1.29×
03Central Kalimantan~60K1.17×
04Banten~300K1.15×
05South Sulawesi~200K1.15×
06South Kalimantan~90K1.11×
07West Kalimantan~100K1.09×
08Bali~100K1.07×
09North Sulawesi~70K1.07×
10North Sumatra~300K1.04×
11Maluku~30K1.04×
12Papua (province)~40K1.01×
13West Sulawesi~30K1.01×
14North Kalimantan~20K1.01×
15Bengkulu~50K1.00×
16Jakarta~500K0.99×
17Bangka-Belitung Islands~30K0.98×
18West Papua~20K0.98×
19Special Region of Yogyakarta~100K0.96×
20Gorontalo (disambiguation)(2)~20K0.95×
21South Sumatra~100K0.94×
22Riau~100K0.94×
23Jambi~60K0.93×
24East Nusa Tenggara~60K0.93×
25East Java~600K0.92×
26Southeast Sulawesi~40K0.92×
27North Maluku~20K0.92×
28Central Java~500K0.88×
29Lampung~100K0.87×
30Central Sulawesi~50K0.87×
31West Java~800K0.83×
32West Sumatra~90K0.83×
33West Nusa Tenggara~60K0.83×
34Aceh~60K0.77×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Indonesia

See Hobby audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →