A data profile of the people who buy, follow and care about Society in Indonesia — modelled from more than twelve digital signal sources. Society has an estimated audience of 3,573,789 people in Indonesia.
Society has an estimated audience of 3,573,789 people in Indonesia. 44.6% are female, 55.4% are male, average age 34.4. Top brand affinities: Telegram, Indonesian cuisine, Viu (streaming media), Linux, Self-employment.
Top brand affinities include Telegram, Indonesian cuisine, Viu (streaming media), with strongest over-indexing on Telegram (2.84× the country average).
Demographically, the Society audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Society fan in Indonesia is more male, around 34.4 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Society profile in Indonesia.
44.6% are female, 55.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 34.4 |
| Estimated audience size | 3,573,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Society audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RB Leipzig | Sports | 2.86× | ||
| 02 | Telegram | Internet & Social Media | 2.84× | ||
| 03 | Indonesian cuisine | Food & Beverages | 2.72× | ||
| 04 | Winter Olympic Games | Sports | 2.72× | ||
| 05 | FIFA Club World Cup | Sports | 2.43× | ||
| 06 | Subscription business model | Shopping | 2.33× | ||
| 07 | Michael Jackson | Music & Radio | 2.31× | ||
| 08 | FA Cup | Sports | 2.17× | ||
| 09 | Viu (streaming media) | Movies & TV | 2.00× | ||
| 10 | Rugby union | Sports | 1.97× | ||
| 11 | Self-employment | Business & Career | 1.94× | ||
| 12 | Reggaeton | Music & Radio | 1.94× | ||
| 13 | Day trading | Business & Career | 1.86× | ||
| 14 | Cyber Monday | Shopping | 1.80× | ||
| 15 | Investment management | Business & Career | 1.77× | ||
| 16 | Self-awareness | Health | 1.69× | ||
| 17 | Linux | Technology & Electronics | 1.63× | ||
| 18 | Stock exchange | Business & Career | 1.63× | ||
| 19 | Casual game | Games | 1.56× | ||
| 20 | Activism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Sustainability | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.66× | |
| Creativity | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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