Rascasse Audience Intelligence

Arabian Peninsula Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Arabian Peninsula in United Arab Emirates — modelled from more than twelve digital signal sources. Arabian Peninsula has an estimated audience of 4,596,996 people in United Arab Emirates.

#5among Region in United Arab Emirates
#8among POI in United Arab Emirates
#11in Travel & Leisure

Arabian Peninsula has an estimated audience of 4,596,996 people in United Arab Emirates. 30.9% are female, 69.1% are male, average age 36.7. Top brand affinities: Google Maps, Instant messaging, Pizza, Crossword, Hardee's.

Top brand affinities include Google Maps, Instant messaging, Pizza, with strongest over-indexing on Google Maps (1.62× the country average).

Demographically, the Arabian Peninsula audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Mindfulness.

The typical Arabian Peninsula fan in United Arab Emirates is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Arabian Peninsula profile in United Arab Emirates.

Audience size
4.6M
in United Arab Emirates
Gender
30.9%
69.1% male
Age
36.7
average years
Country rank
#66
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arabian Peninsula fans

30.9% are female, 69.1% are male, average age 36.7.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Arabian Peninsula audience in United Arab Emirates
MetricValue
Female30.9%
Male69.1%
Average age36.7
Estimated audience size4,596,996
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Arabian Peninsula audience in United Arab Emirates
Age bracketShare%
16-1910%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Arabian Peninsula audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Arabian Peninsula
CountryShare
Saudi Arabia14.3%
United Arab Emirates8.7%
Egypt6.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arabian Peninsula audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arabian Peninsula audience
#·InterestCategoryAffinity×
01LouvreTravel & Leisure1.90×
02CutleryHome & Garden1.72×
03ChandelierHome & Garden1.69×
04Star CinemaMovies & TV1.68×
05MauritiusTravel & Leisure1.67×
06PizzaFood & Beverages1.66×
07GreeceTravel & Leisure1.63×
08Google MapsInternet & Social Media1.62×
09Egypt national football teamSports1.62×
10CrosswordGames1.61×
11EgyptAirTravel & Leisure1.60×
12RomeTravel & Leisure1.59×
13AmsterdamTravel & Leisure1.58×
14West ElmHome & Garden1.58×
15Bed frameHome & Garden1.55×
16NestléFood & Beverages1.54×
17Shake ShackFood & Beverages1.53×
18Instant messagingInternet & Social Media1.52×
19Hardee'sFood & Beverages1.51×
20SkechersFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arabian Peninsula audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Arabian Peninsula audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
MindfulnessBALANCE1.12×
Career OrientationPOWER1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Arabian Peninsula audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Social Media UsageJOY0.83×
Luxury OrientationPREMIUM0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Arabian Peninsula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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