A data profile of the people who buy, follow and care about Country in United Arab Emirates — modelled from more than twelve digital signal sources. Country has an estimated audience of 2,276,038 people in United Arab Emirates.
The average Country fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Instant messaging, Anthropology, Canada, with strongest over-indexing on Instant messaging (1.64× the country average).
Demographically, the Country audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Country fan in United Arab Emirates is more male, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Country profile in United Arab Emirates.
22.4% are female, 77.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 35.1 |
| Estimated audience size | 2,276,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 34% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Country audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
Where the Country audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.11× | |
| 02 | Emirate of Sharjah | ~500K | 1.06× | |
| 03 | Ras Al Khaimah | ~100K | 1.03× | |
| 04 | Emirate of Abu Dhabi | ~1M | 1.00× | |
| 05 | Fujairah | ~50K | 0.99× | |
| 06 | Dubai | ~1.5M | 0.81× |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 3.06× | ||
| 02 | Macau | Travel & Leisure | 2.72× | ||
| 03 | Globalization | Politics & Society | 2.51× | ||
| 04 | New Zealand | Travel & Leisure | 2.28× | ||
| 05 | Sydney | Travel & Leisure | 2.19× | ||
| 06 | Crossword | Games | 2.05× | ||
| 07 | Wikipedia | Internet & Social Media | 2.03× | ||
| 08 | Accounting | Business & Career | 2.03× | ||
| 09 | Singapore | Travel & Leisure | 1.99× | ||
| 10 | Indeed.com | Business & Career | 1.91× | ||
| 11 | Taiwan | Travel & Leisure | 1.88× | ||
| 12 | Canada | Travel & Leisure | 1.82× | ||
| 13 | University | Business & Career | 1.81× | ||
| 14 | Freelancer | Business & Career | 1.75× | ||
| 15 | Pizza | Food & Beverages | 1.74× | ||
| 16 | Volunteering | Politics & Society | 1.74× | ||
| 17 | Instant messaging | Internet & Social Media | 1.64× | ||
| 18 | Refrigerator | Home & Garden | 1.56× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Yas Island | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Extroversion | THRILL | 1.35× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Indulgence | JOY | 0.91× | |
| Luxury Orientation | PREMIUM | 0.98× |
Country has an estimated audience of 2,276,038 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
22.4% of Country fans are female, 77.6% are male, with an average age of 35.1 years.
Country fans show strongest brand affinity for Instant messaging (1.64×), Anthropology (3.06×), and Canada (1.82×) over the country average.
Country fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Country itself, the audience over-indexes on Anthropology (3.06×), Canada (1.82×), University (1.81×), and Psychology (1.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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