A data profile of the people who buy, follow and care about Country in Indonesia — modelled from more than twelve digital signal sources. Country has an estimated audience of 3,235,348 people in Indonesia.
Country has an estimated audience of 3,235,348 people in Indonesia. 40.6% are female, 59.4% are male, average age 35.8. Top brand affinities: Lottery, Telegram, NASDAQ, Ligue 1, LinkedIn.
Top brand affinities include Lottery, Telegram, NASDAQ, with strongest over-indexing on Lottery (4.64× the country average).
Demographically, the Country audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Country fan in Indonesia is more male, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Lottery.
The key figures that characterise the Country profile in Indonesia.
40.6% are female, 59.4% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 35.8 |
| Estimated audience size | 3,235,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Country audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 4.64× | ||
| 02 | NASDAQ | Business & Career | 4.64× | ||
| 03 | Ryan Gosling | Movies & TV | 4.64× | ||
| 04 | Emma Watson | Movies & TV | 4.64× | ||
| 05 | Home insurance | Business & Career | 4.64× | ||
| 06 | Sweepstakes | Games | 4.64× | ||
| 07 | Cate Blanchett | Movies & TV | 4.64× | ||
| 08 | Max Verstappen | Sports | 3.83× | ||
| 09 | AS Monaco FC | Sports | 3.82× | ||
| 10 | Crowdfunding | Business & Career | 3.14× | ||
| 11 | Home cinema | Technology & Electronics | 3.04× | ||
| 12 | Telegram | Internet & Social Media | 2.99× | ||
| 13 | Innovation | Business & Career | 2.90× | ||
| 14 | Aston Villa F.C. | Sports | 2.34× | ||
| 15 | Baccarat | Games | 2.31× | ||
| 16 | Activism | Politics & Society | 2.31× | ||
| 17 | Local news | News | 2.03× | ||
| 18 | Ligue 1 | Sports | 2.00× | ||
| 19 | Internet & Social Media | 1.98× | |||
| 20 | Meat | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.30× | |
| Early Adopter Mentality | POWER | 2.00× | |
| Sustainability | BALANCE | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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