A data profile of the people who buy, follow and care about Country in Australia — modelled from more than twelve digital signal sources. Country has an estimated audience of 5,554,247 people in Australia.
Country has an estimated audience of 5,554,247 people in Australia. 56.4% are female, 43.6% are male, average age 44.5. Top brand affinities: Breaking news, Real property, Scandinavia, Microwave oven, Non-alcoholic beverage.
Top brand affinities include Breaking news, Real property, Scandinavia, with strongest over-indexing on Breaking news (1.57× the country average).
Demographically, the Country audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Individualism, Tradition.
The typical Country fan in Australia is more female, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Breaking news.
The key figures that characterise the Country profile in Australia.
56.4% are female, 43.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.5 |
| Estimated audience size | 5,554,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Country audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 5.37× | ||
| 02 | Scandinavia | Travel & Leisure | 3.80× | ||
| 03 | Carnivàle | Movies & TV | 2.89× | ||
| 04 | Microwave oven | Home & Garden | 2.10× | ||
| 05 | Public security | Politics & Society | 2.10× | ||
| 06 | Hypermarket | Shopping | 2.10× | ||
| 07 | Ryan Gosling | Movies & TV | 2.10× | ||
| 08 | Britney Spears | Music & Radio | 2.04× | ||
| 09 | Garden centre | Home & Garden | 2.04× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 11 | Weather forecasting | Home & Garden | 1.89× | ||
| 12 | Traditional medicine | Health | 1.76× | ||
| 13 | Real property | Home & Garden | 1.72× | ||
| 14 | Cappuccino | Food & Beverages | 1.59× | ||
| 15 | Great Barrier Reef | Travel & Leisure | 1.59× | ||
| 16 | Breaking news | Movies & TV | 1.57× | ||
| 17 | Forestry | Home & Garden | 1.56× | ||
| 18 | Blanket | Home & Garden | 1.54× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | ABC | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Tradition | CONSERVATISM | 1.34× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.71× | |
| Career Orientation | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.