A data profile of the people who buy, follow and care about Canada in Australia — modelled from more than twelve digital signal sources. Canada has an estimated audience of 3,432,532 people in Australia.
The average Canada fan in Australia is 43.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include United States, Country, North America, with strongest over-indexing on United States (1.71× the country average).
Demographically, the Canada audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Canada fan in Australia is balanced, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for United States.
The key figures that characterise the Canada profile in Australia.
54.9% are female, 45.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.2 |
| Estimated audience size | 3,432,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Canada audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Canada | 7.8% |
| Brazil | 7.4% |
Where the Canada audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~80K | 1.08× | |
| 02 | Queensland | ~900K | 1.06× | |
| 03 | South Australia | ~300K | 1.06× | |
| 04 | Western Australia | ~400K | 1.05× | |
| 05 | New South Wales | ~1.5M | 1.03× | |
| 06 | Victoria | ~1M | 0.99× | |
| 07 | Tasmania | ~70K | 0.89× | |
| 08 | Northern Territory | ~30K | 0.88× |
The strongest cross-interests of the Canada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in Canada | Business & Career | 6.00× | ||
| 02 | Universities in the United Kingdom | Business & Career | 5.08× | ||
| 03 | Ottawa | Travel & Leisure | 3.25× | ||
| 04 | New Delhi | Travel & Leisure | 3.10× | ||
| 05 | International English Language Testing System | Business & Career | 2.95× | ||
| 06 | Hindi | Politics & Society | 2.63× | ||
| 07 | Ontario | Travel & Leisure | 2.40× | ||
| 08 | Mumbai | Travel & Leisure | 2.30× | ||
| 09 | Toronto | Travel & Leisure | 2.29× | ||
| 10 | Urdu | Politics & Society | 2.18× | ||
| 11 | Tamil language | Politics & Society | 2.07× | ||
| 12 | Zoom (TV channel) | Technology & Electronics | 1.99× | ||
| 13 | Master of Business Administration | Business & Career | 1.92× | ||
| 14 | English language | Politics & Society | 1.84× | ||
| 15 | North America | Travel & Leisure | 1.73× | ||
| 16 | United States | Travel & Leisure | 1.71× | ||
| 17 | Bollywood movies | Movies & TV | 1.68× | ||
| 18 | India | Travel & Leisure | 1.67× | ||
| 19 | Country | Travel & Leisure | 1.52× | ||
| 20 | Europe | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Tradition | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Sustainability | BALANCE | 0.97× | |
| Pet Ownership | JOY | 0.97× |
Canada has an estimated audience of 3,432,532 people in Australia, concentrated in New South Wales and Victoria.
54.9% of Canada fans are female, 45.1% are male, with an average age of 43.2 years.
Canada fans show strongest brand affinity for United States (1.71×), Country (1.52×), and North America (1.73×) over the country average.
Canada fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Canada itself, the audience over-indexes on Country (1.52×), North America (1.73×), Ottawa (3.25×), and India (1.67×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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