A data profile of the people who buy, follow and care about North America in Australia — modelled from more than twelve digital signal sources. North America has an estimated audience of 3,899,963 people in Australia.
North America has an estimated audience of 3,899,963 people in Australia. 54.1% are female, 45.9% are male, average age 43.5. Top brand affinities: Real property, Canada, Wikipedia, Las Vegas, Empire (2015 TV series).
Top brand affinities include Real property, Canada, Wikipedia, with strongest over-indexing on Real property (1.95× the country average).
Demographically, the North America audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Individualism, Tradition.
The typical North America fan in Australia is balanced, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the North America profile in Australia.
54.1% are female, 45.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.5 |
| Estimated audience size | 3,899,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide North America audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Empire (2015 TV series) | Movies & TV | 6.59× | ||
| 02 | Morningstar | Business & Career | 6.25× | ||
| 03 | Antarctica | Travel & Leisure | 2.38× | ||
| 04 | Montreal | Travel & Leisure | 2.36× | ||
| 05 | Netherlands | Travel & Leisure | 2.12× | ||
| 06 | Tom Selleck | Movies & TV | 2.00× | ||
| 07 | Real property | Home & Garden | 1.95× | ||
| 08 | Las Vegas | Travel & Leisure | 1.87× | ||
| 09 | Fiji Airways | Travel & Leisure | 1.83× | ||
| 10 | Demi Moore | Movies & TV | 1.74× | ||
| 11 | Canada | Travel & Leisure | 1.73× | ||
| 12 | Jason Bateman | Movies & TV | 1.72× | ||
| 13 | Elizabeth Taylor | Movies & TV | 1.72× | ||
| 14 | Rome | Travel & Leisure | 1.67× | ||
| 15 | Wikipedia | Internet & Social Media | 1.66× | ||
| 16 | Mexico | Travel & Leisure | 1.64× | ||
| 17 | Tom Welling | Movies & TV | 1.57× | ||
| 18 | Scuba diving | Travel & Leisure | 1.55× | ||
| 19 | Caribbean | Travel & Leisure | 1.55× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.10× | |
| Tradition | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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