A data profile of the people who buy, follow and care about South America in Australia — modelled from more than twelve digital signal sources. South America has an estimated audience of 2,410,483 people in Australia.
South America has an estimated audience of 2,410,483 people in Australia. 59.5% are female, 40.5% are male, average age 43.5. Top brand affinities: Wikipedia, Snapped, Instant messaging, Las Vegas, Singapore Airlines.
Top brand affinities include Wikipedia, Snapped, Instant messaging, with strongest over-indexing on Wikipedia (2.69× the country average).
Demographically, the South America audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Spirituality.
The typical South America fan in Australia is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the South America profile in Australia.
59.5% are female, 40.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.5 |
| Estimated audience size | 2,410,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide South America audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 13.0% |
| Colombia | 6.3% |
The strongest cross-interests of the South America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapped | Movies & TV | 4.46× | ||
| 02 | Joe Manganiello | Movies & TV | 4.46× | ||
| 03 | Spanish language | Politics & Society | 2.95× | ||
| 04 | Antarctica | Travel & Leisure | 2.73× | ||
| 05 | Wikipedia | Internet & Social Media | 2.69× | ||
| 06 | Tom Hardy | Movies & TV | 2.56× | ||
| 07 | Las Vegas | Travel & Leisure | 2.52× | ||
| 08 | Jason Momoa | Movies & TV | 2.45× | ||
| 09 | Public security | Politics & Society | 1.94× | ||
| 10 | Mexico | Travel & Leisure | 1.91× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.88× | ||
| 12 | Innovation | Business & Career | 1.69× | ||
| 13 | Emirates | Travel & Leisure | 1.69× | ||
| 14 | Island | Travel & Leisure | 1.66× | ||
| 15 | Instant messaging | Internet & Social Media | 1.63× | ||
| 16 | Apple TV | Movies & TV | 1.57× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 18 | Street food | Food & Beverages | 1.52× | ||
| 19 | Singapore Airlines | Travel & Leisure | 1.51× | ||
| 20 | Online newspaper | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Spirituality | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for South America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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