A data profile of the people who buy, follow and care about Europe in Australia — modelled from more than twelve digital signal sources. Europe has an estimated audience of 4,030,410 people in Australia.
Europe has an estimated audience of 4,030,410 people in Australia. 56.5% are female, 43.5% are male, average age 43.9. Top brand affinities: London, Wikipedia, Scandinavia, Google Flights, Rome.
Top brand affinities include London, Wikipedia, Scandinavia, with strongest over-indexing on London (1.54× the country average).
Demographically, the Europe audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Europe fan in Australia is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for London.
The key figures that characterise the Europe profile in Australia.
56.5% are female, 43.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.9 |
| Estimated audience size | 4,030,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Europe audience comes from Australia.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Amsterdam | Movies & TV | 6.30× | ||
| 02 | Stockholm | Travel & Leisure | 4.48× | ||
| 03 | Scandinavia | Travel & Leisure | 3.73× | ||
| 04 | Slovenia | Travel & Leisure | 3.64× | ||
| 05 | Belgium | Travel & Leisure | 3.13× | ||
| 06 | Czech Republic | Travel & Leisure | 2.94× | ||
| 07 | Sicily | Travel & Leisure | 2.66× | ||
| 08 | Rome | Travel & Leisure | 2.51× | ||
| 09 | Germany | Travel & Leisure | 2.21× | ||
| 10 | Santorini | Travel & Leisure | 2.13× | ||
| 11 | Netherlands | Travel & Leisure | 2.05× | ||
| 12 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 1.93× | ||
| 13 | Wikipedia | Internet & Social Media | 1.88× | ||
| 14 | Paris | Travel & Leisure | 1.81× | ||
| 15 | Google Flights | Travel & Leisure | 1.79× | ||
| 16 | Greece | Travel & Leisure | 1.74× | ||
| 17 | Milan | Travel & Leisure | 1.67× | ||
| 18 | London | Travel & Leisure | 1.54× | ||
| 19 | Master of Business Administration | Business & Career | 1.53× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Community Orientation | OPEN | 1.17× | |
| Risk Appetite | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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