A data profile of the people who buy, follow and care about Europe in Poland — modelled from more than twelve digital signal sources. Europe has an estimated audience of 5,182,980 people in Poland.
Europe has an estimated audience of 5,182,980 people in Poland. 55.9% are female, 44.1% are male, average age 37.9. Top brand affinities: PUDELEK, Rossmann, Innovation, Deichmann, Canva.
Top brand affinities include PUDELEK, Rossmann, Innovation, with strongest over-indexing on PUDELEK (1.7× the country average).
Demographically, the Europe audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Europe fan in Poland is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Europe profile in Poland.
55.9% are female, 44.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 37.9 |
| Estimated audience size | 5,182,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Europe audience comes from Poland.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santorini | Travel & Leisure | 3.08× | ||
| 02 | Canva | Technology & Electronics | 2.63× | ||
| 03 | Sports Direct | Fashion & Accessoires | 2.58× | ||
| 04 | Hebe | Home & Garden | 2.36× | ||
| 05 | Innovation | Business & Career | 2.12× | ||
| 06 | Jane Fonda | Movies & TV | 2.10× | ||
| 07 | Eurojackpot | Games | 2.02× | ||
| 08 | Deichmann | Shopping | 1.95× | ||
| 09 | PUDELEK | News | 1.70× | ||
| 10 | Konfrontacja Sztuk Walki | Sports | 1.67× | ||
| 11 | otoMoto.pl | Cars & Mobility | 1.63× | ||
| 12 | DeeZee | Fashion & Accessoires | 1.61× | ||
| 13 | Rossmann | Shopping | 1.59× | ||
| 14 | Bonprix | Shopping | 1.59× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 16 | Self-defense | Sports | 1.56× | ||
| 17 | Sushi | Food & Beverages | 1.52× | ||
| 18 | Viral video | Internet & Social Media | 1.52× | ||
| 19 | Contemporary R&B | Music & Radio | 1.51× | ||
| 20 | Forbes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Design Affinity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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