A data profile of the people who buy, follow and care about Asia in Poland — modelled from more than twelve digital signal sources. Asia has an estimated audience of 2,207,660 people in Poland.
Asia has an estimated audience of 2,207,660 people in Poland. 51.4% are female, 48.6% are male, average age 38.5. Top brand affinities: Santorini, First-person shooter games, Viral video, Financial services, Fiction books.
Top brand affinities include Santorini, First-person shooter games, Viral video, with strongest over-indexing on Santorini (7.32× the country average).
Demographically, the Asia audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Asia fan in Poland is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Santorini.
The key figures that characterise the Asia profile in Poland.
51.4% are female, 48.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 38.5 |
| Estimated audience size | 2,207,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Asia audience comes from Poland.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santorini | Travel & Leisure | 7.32× | ||
| 02 | Self-defense | Sports | 2.04× | ||
| 03 | Viral video | Internet & Social Media | 1.98× | ||
| 04 | Musical film | Movies & TV | 1.88× | ||
| 05 | Contemporary R&B | Music & Radio | 1.83× | ||
| 06 | Take-out | Food & Beverages | 1.73× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.70× | ||
| 08 | Diary | Kids & Family | 1.66× | ||
| 09 | Musical theatre | Movies & TV | 1.65× | ||
| 10 | First-person shooter games | Games | 1.58× | ||
| 11 | Meat | Food & Beverages | 1.58× | ||
| 12 | Fiction books | Literature | 1.57× | ||
| 13 | High-definition television | Technology & Electronics | 1.56× | ||
| 14 | Financial services | Business & Career | 1.53× | ||
| 15 | Science fiction movies | Movies & TV | 1.53× | ||
| 16 | Charity and causes | Business & Career | 1.53× | ||
| 17 | University | Business & Career | 1.53× | ||
| 18 | Self-employment | Business & Career | 1.53× | ||
| 19 | News magazine | News | 1.51× | ||
| 20 | Viki Gabor | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Travelling | THRILL | 1.23× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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