A data profile of the people who buy, follow and care about Asia in Colombia — modelled from more than twelve digital signal sources. Asia has an estimated audience of 2,234,113 people in Colombia.
Asia has an estimated audience of 2,234,113 people in Colombia. 47.9% are female, 52.1% are male, average age 34.9. Top brand affinities: Internet celebrity, Rail transport, Non-alcoholic beverage, Breaking news, Herbalism.
Top brand affinities include Internet celebrity, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Internet celebrity (1.57× the country average).
Demographically, the Asia audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Asia fan in Colombia is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Asia profile in Colombia.
47.9% are female, 52.1% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 34.9 |
| Estimated audience size | 2,234,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Asia audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citibank | Business & Career | 2.57× | ||
| 02 | Hisense | Technology & Electronics | 2.16× | ||
| 03 | Jessica Alba | Movies & TV | 2.13× | ||
| 04 | Lawn mower | Home & Garden | 2.10× | ||
| 05 | Endangered species | Pets & Animals | 2.00× | ||
| 06 | Crystal Palace F.C. | Sports | 1.84× | ||
| 07 | NHL | Sports | 1.80× | ||
| 08 | Cate Blanchett | Movies & TV | 1.80× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 11 | Lewis Hamilton | Sports | 1.71× | ||
| 12 | Rail transport | Travel & Leisure | 1.69× | ||
| 13 | Herbalism | Health | 1.63× | ||
| 14 | Robotics | Technology & Electronics | 1.59× | ||
| 15 | Internet celebrity | Internet & Social Media | 1.57× | ||
| 16 | Tom Cruise | Movies & TV | 1.57× | ||
| 17 | Keanu Reeves | Movies & TV | 1.56× | ||
| 18 | Sevilla FC | Sports | 1.54× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Anne Hathaway | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.24× | |
| Individualism | JOY | 1.18× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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