A data profile of the people who buy, follow and care about Europe in Colombia — modelled from more than twelve digital signal sources. Europe has an estimated audience of 3,250,152 people in Colombia.
Europe has an estimated audience of 3,250,152 people in Colombia. 54.3% are female, 45.7% are male, average age 34.9.
Demographically, the Europe audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The key figures that characterise the Europe profile in Colombia.
54.3% are female, 45.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 34.9 |
| Estimated audience size | 3,250,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Europe audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Convenience Orientation | PREMIUM | 1.12× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Risk Appetite | THRILL | 0.89× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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