A data profile of the people who buy, follow and care about Asia in Sweden — modelled from more than twelve digital signal sources. Asia has an estimated audience of 1,214,203 people in Sweden.
Asia has an estimated audience of 1,214,203 people in Sweden. 47.9% are female, 52.1% are male, average age 43.5. Top brand affinities: Hungary, Elgiganten, Czech Republic, Slovenia, Lebanon.
Top brand affinities include Hungary, Elgiganten, Czech Republic, with strongest over-indexing on Hungary (6.66× the country average).
Demographically, the Asia audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Asia fan in Sweden is balanced, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Hungary.
The key figures that characterise the Asia profile in Sweden.
47.9% are female, 52.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.5 |
| Estimated audience size | 1,214,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Asia audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 9.58× | ||
| 02 | Slovenia | Travel & Leisure | 9.32× | ||
| 03 | Czech Republic | Travel & Leisure | 7.74× | ||
| 04 | Vietnam | Travel & Leisure | 7.39× | ||
| 05 | Hungary | Travel & Leisure | 6.66× | ||
| 06 | Estonia | Travel & Leisure | 6.44× | ||
| 07 | Lebanon | Travel & Leisure | 6.41× | ||
| 08 | Lithuania | Travel & Leisure | 5.16× | ||
| 09 | Israel | Travel & Leisure | 4.93× | ||
| 10 | Germany | Travel & Leisure | 2.45× | ||
| 11 | Fiction books | Literature | 1.97× | ||
| 12 | Happiness | Health | 1.78× | ||
| 13 | Elgiganten | Shopping | 1.77× | ||
| 14 | Desserts | Food & Beverages | 1.76× | ||
| 15 | Celebrity | Movies & TV | 1.74× | ||
| 16 | Hair products | Beauty & Wellness | 1.71× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Dogs | Pets & Animals | 1.62× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Video games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.67× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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