A data profile of the people who buy, follow and care about North America in Sweden — modelled from more than twelve digital signal sources. North America has an estimated audience of 1,217,446 people in Sweden.
North America has an estimated audience of 1,217,446 people in Sweden. 48.7% are female, 51.3% are male, average age 44.2. Top brand affinities: Google, Dogs, Happiness, Hair products, Fiction books.
Top brand affinities include Google, Dogs, Happiness, with strongest over-indexing on Google (1.62× the country average).
Demographically, the North America audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical North America fan in Sweden is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the North America profile in Sweden.
48.7% are female, 51.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 44.2 |
| Estimated audience size | 1,217,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide North America audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeviantArt | Internet & Social Media | 3.75× | ||
| 02 | Viral video | Internet & Social Media | 2.88× | ||
| 03 | First-person shooter games | Games | 2.42× | ||
| 04 | Vattenfall | Home & Garden | 2.34× | ||
| 05 | Germany | Travel & Leisure | 2.34× | ||
| 06 | Fiction books | Literature | 2.29× | ||
| 07 | Science fiction movies | Movies & TV | 2.29× | ||
| 08 | Hairstyle | Beauty & Wellness | 2.26× | ||
| 09 | Allsvenskan | Sports | 2.23× | ||
| 10 | Financial services | Business & Career | 2.15× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.96× | ||
| 12 | Meat | Food & Beverages | 1.90× | ||
| 13 | Happiness | Health | 1.87× | ||
| 14 | Hair products | Beauty & Wellness | 1.86× | ||
| 15 | Celebrity | Movies & TV | 1.77× | ||
| 16 | Dogs | Pets & Animals | 1.76× | ||
| 17 | Higher education | Business & Career | 1.64× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Video games | Games | 1.59× | ||
| 20 | Current events | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Extroversion | THRILL | 1.39× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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