A data profile of the people who buy, follow and care about North America in Italy — modelled from more than twelve digital signal sources. North America has an estimated audience of 5,433,331 people in Italy.
North America has an estimated audience of 5,433,331 people in Italy. 48.9% are female, 51.1% are male, average age 38.6. Top brand affinities: Canada, Wikipedia, Genetics, New Testament, General practitioner.
Top brand affinities include Canada, Wikipedia, Genetics, with strongest over-indexing on Canada (2.44× the country average).
Demographically, the North America audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical North America fan in Italy is balanced, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Canada.
The key figures that characterise the North America profile in Italy.
48.9% are female, 51.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 38.6 |
| Estimated audience size | 5,433,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide North America audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L'Équipe | Sports | 3.67× | ||
| 02 | Improvisation | Music & Radio | 3.63× | ||
| 03 | New Testament | Politics & Society | 3.60× | ||
| 04 | Korean drama | Movies & TV | 3.41× | ||
| 05 | Old Testament | Politics & Society | 3.37× | ||
| 06 | Canada | Travel & Leisure | 2.44× | ||
| 07 | Chicano rap | Music & Radio | 2.30× | ||
| 08 | Rose | Home & Garden | 2.27× | ||
| 09 | General practitioner | Health | 2.24× | ||
| 10 | Doctor of Medicine | Business & Career | 2.17× | ||
| 11 | Broadcasting of sports events | Movies & TV | 2.17× | ||
| 12 | Dentistry | Business & Career | 2.12× | ||
| 13 | Wikipedia | Internet & Social Media | 2.11× | ||
| 14 | Genetics | Kids & Family | 2.00× | ||
| 15 | Spanish language | Politics & Society | 1.96× | ||
| 16 | Satire | Literature | 1.71× | ||
| 17 | Contemporary R&B | Music & Radio | 1.70× | ||
| 18 | Political science | Business & Career | 1.59× | ||
| 19 | Serie B | Sports | 1.57× | ||
| 20 | Subscription business model | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Community Orientation | OPEN | 1.21× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Indulgence | JOY | 0.75× | |
| Quality Awareness | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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