A data profile of the people who buy, follow and care about North America in Argentina — modelled from more than twelve digital signal sources. North America has an estimated audience of 1,886,973 people in Argentina.
North America has an estimated audience of 1,886,973 people in Argentina. 55.3% are female, 44.7% are male, average age 38.7. Top brand affinities: Henry Cavill, Rail transport, Sevilla FC, Non-alcoholic beverage, Jessica Alba.
Top brand affinities include Henry Cavill, Rail transport, Sevilla FC, with strongest over-indexing on Henry Cavill (1.51× the country average).
Demographically, the North America audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical North America fan in Argentina is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Henry Cavill.
The key figures that characterise the North America profile in Argentina.
55.3% are female, 44.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 38.7 |
| Estimated audience size | 1,886,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide North America audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 1.77× | ||
| 02 | BuzzFeed | Internet & Social Media | 1.69× | ||
| 03 | Holiday Inn Express | Travel & Leisure | 1.69× | ||
| 04 | Grey Goose (vodka) | Food & Beverages | 1.66× | ||
| 05 | Jessica Alba | Movies & TV | 1.62× | ||
| 06 | Dolly Parton | Music & Radio | 1.62× | ||
| 07 | Breakfast television | Movies & TV | 1.61× | ||
| 08 | Sevilla FC | Sports | 1.60× | ||
| 09 | Monopoly (game) | Games | 1.58× | ||
| 10 | Endangered species | Pets & Animals | 1.56× | ||
| 11 | Philadelphia Union | Sports | 1.56× | ||
| 12 | BBC | Movies & TV | 1.55× | ||
| 13 | Vancouver Whitecaps FC | Sports | 1.55× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 15 | Video rental shop | Movies & TV | 1.54× | ||
| 16 | Adele | Music & Radio | 1.53× | ||
| 17 | Emmy Award | Movies & TV | 1.53× | ||
| 18 | Henry Cavill | Movies & TV | 1.51× | ||
| 19 | Rail transport | Travel & Leisure | 1.51× | ||
| 20 | Single malt whisky | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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