A data profile of the people who buy, follow and care about BBC in Argentina — modelled from more than twelve digital signal sources. BBC has an estimated audience of 143,098 people in Argentina.
BBC has an estimated audience of 143,098 people in Argentina. 53.4% are female, 46.6% are male, average age 39.1. Top brand affinities: La Nación (San José), Página/12, YPF, La Voz (Spanish TV series), LinkedIn.
Top brand affinities include La Nación (San José), Página/12, YPF, with strongest over-indexing on La Nación (San José) (3.9× the country average).
Demographically, the BBC audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Need for Security.
The typical BBC fan in Argentina is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the BBC profile in Argentina.
53.4% are female, 46.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.1 |
| Estimated audience size | 143,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide BBC audience comes from Argentina.
| Country | Share |
|---|---|
| United Kingdom | 27.3% |
| United States | 13.3% |
| China | 7.0% |
The strongest cross-interests of the BBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agricultural science | Business & Career | 4.68× | ||
| 02 | La Nación (San José) | News | 3.90× | ||
| 03 | CNN en Español | Movies & TV | 3.20× | ||
| 04 | Milenio | News | 3.09× | ||
| 05 | FamilySearch | Kids & Family | 2.93× | ||
| 06 | News broadcasting | Business & Career | 2.67× | ||
| 07 | Breaking news | Movies & TV | 2.50× | ||
| 08 | Página/12 | News | 2.48× | ||
| 09 | Online newspaper | News | 2.48× | ||
| 10 | ABC | Movies & TV | 2.25× | ||
| 11 | La Voz del Interior | Internet & Social Media | 2.07× | ||
| 12 | Crónica (newspaper) | News | 2.03× | ||
| 13 | La Voz (Spanish TV series) | Movies & TV | 1.90× | ||
| 14 | Internet & Social Media | 1.89× | |||
| 15 | Guatemala | Travel & Leisure | 1.89× | ||
| 16 | Pacific Ocean | Travel & Leisure | 1.70× | ||
| 17 | Google Maps | Internet & Social Media | 1.63× | ||
| 18 | Digital television | Movies & TV | 1.55× | ||
| 19 | North America | Travel & Leisure | 1.55× | ||
| 20 | YPF | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.37× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.62× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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