A data profile of the people who buy, follow and care about Crónica (newspaper) in Argentina — modelled from more than twelve digital signal sources. Crónica (newspaper) has an estimated audience of 2,894,367 people in Argentina.
Crónica (newspaper) has an estimated audience of 2,894,367 people in Argentina. 60.0% are female, 40.0% are male, average age 39.7. Top brand affinities: Online newspaper, Uber, Rail transport, Virtual reality, Mark Wahlberg.
Top brand affinities include Online newspaper, Uber, Rail transport, with strongest over-indexing on Online newspaper (1.85× the country average).
Demographically, the Crónica (newspaper) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Crónica (newspaper) fan in Argentina is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Crónica (newspaper) profile in Argentina.
60.0% are female, 40.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 39.7 |
| Estimated audience size | 2,894,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Crónica (newspaper) audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 50.7% |
| Paraguay | 11.0% |
| Brazil | 8.3% |
The strongest cross-interests of the Crónica (newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 2.19× | ||
| 02 | BBC | Movies & TV | 2.03× | ||
| 03 | Pfizer | Health | 1.94× | ||
| 04 | Carsharing | Cars & Mobility | 1.91× | ||
| 05 | Online newspaper | News | 1.85× | ||
| 06 | CNN | Movies & TV | 1.77× | ||
| 07 | Rail transport | Travel & Leisure | 1.74× | ||
| 08 | George Clooney | Movies & TV | 1.68× | ||
| 09 | Meghan Markle | Fashion & Accessoires | 1.65× | ||
| 10 | Mark Wahlberg | Movies & TV | 1.63× | ||
| 11 | Jessica Alba | Movies & TV | 1.63× | ||
| 12 | Virtual reality | Technology & Electronics | 1.62× | ||
| 13 | Nobel Peace Prize | Politics & Society | 1.59× | ||
| 14 | Breakfast television | Movies & TV | 1.56× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 16 | Denver Nuggets | Sports | 1.53× | ||
| 17 | Gwyneth Paltrow | Movies & TV | 1.53× | ||
| 18 | Uber | Cars & Mobility | 1.51× | ||
| 19 | Biotechnology | Business & Career | 1.51× | ||
| 20 | Amnesty International | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Career Orientation | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Crónica (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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