A data profile of the people who buy, follow and care about North America in Poland — modelled from more than twelve digital signal sources. North America has an estimated audience of 1,516,050 people in Poland.
North America has an estimated audience of 1,516,050 people in Poland. 46.9% are female, 53.1% are male, average age 36.7. Top brand affinities: Sushi, Modern architecture, Mixed martial arts, Weather, Viral video.
Top brand affinities include Sushi, Modern architecture, Mixed martial arts, with strongest over-indexing on Sushi (2.65× the country average).
Demographically, the North America audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical North America fan in Poland is balanced, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Sushi.
The key figures that characterise the North America profile in Poland.
46.9% are female, 53.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.7 |
| Estimated audience size | 1,516,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide North America audience comes from Poland.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Champagne | Food & Beverages | 3.10× | ||
| 02 | International English Language Testing System | Business & Career | 3.07× | ||
| 03 | Master of Business Administration | Business & Career | 2.77× | ||
| 04 | French fries | Food & Beverages | 2.72× | ||
| 05 | Sushi | Food & Beverages | 2.65× | ||
| 06 | Red wine | Food & Beverages | 2.55× | ||
| 07 | Web conferencing | Technology & Electronics | 2.44× | ||
| 08 | Telegram | Internet & Social Media | 2.32× | ||
| 09 | Modern architecture | Arts & Culture | 2.29× | ||
| 10 | Paleolithic diet | Health | 2.16× | ||
| 11 | Hollywood | Travel & Leisure | 2.08× | ||
| 12 | Weather | Home & Garden | 1.98× | ||
| 13 | Viral video | Internet & Social Media | 1.97× | ||
| 14 | Long hair | Beauty & Wellness | 1.96× | ||
| 15 | Mixed martial arts | Sports | 1.85× | ||
| 16 | Diary | Kids & Family | 1.82× | ||
| 17 | Flightradar24 | Travel & Leisure | 1.72× | ||
| 18 | Musical film | Movies & TV | 1.67× | ||
| 19 | Bikini | Fashion & Accessoires | 1.57× | ||
| 20 | Instant messaging | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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