A data profile of the people who buy, follow and care about Asia in United Arab Emirates — modelled from more than twelve digital signal sources. Asia has an estimated audience of 4,368,562 people in United Arab Emirates.
The average Asia fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Pizza, Taiwan, with strongest over-indexing on Google Maps (1.65× the country average).
Demographically, the Asia audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Asia fan in United Arab Emirates is more male, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Asia profile in United Arab Emirates.
29.3% are female, 70.7% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 35.7 |
| Estimated audience size | 4,368,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Asia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~2M | 1.06× | |
| 02 | Ras Al Khaimah | ~200K | 1.03× | |
| 03 | Dubai | ~3.5M | 1.02× | |
| 04 | Emirate of Sharjah | ~1M | 1.00× | |
| 05 | Emirate of Ajman | ~400K | 0.98× | |
| 06 | Fujairah | ~100K | 0.96× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 2.44× | ||
| 02 | Mount Everest | Travel & Leisure | 2.44× | ||
| 03 | Greece | Travel & Leisure | 2.20× | ||
| 04 | Star Cinema | Movies & TV | 2.07× | ||
| 05 | United Nations | Politics & Society | 1.91× | ||
| 06 | Anthropology | Business & Career | 1.84× | ||
| 07 | Globalization | Politics & Society | 1.83× | ||
| 08 | Pizza | Food & Beverages | 1.76× | ||
| 09 | Wikipedia | Internet & Social Media | 1.75× | ||
| 10 | Singapore | Travel & Leisure | 1.73× | ||
| 11 | Rome | Travel & Leisure | 1.73× | ||
| 12 | Crossword | Games | 1.67× | ||
| 13 | Google Maps | Internet & Social Media | 1.65× | ||
| 14 | Hong Kong | Travel & Leisure | 1.60× | ||
| 15 | Amsterdam | Travel & Leisure | 1.60× | ||
| 16 | IPTV | Technology & Electronics | 1.58× | ||
| 17 | Cebu Pacific | Travel & Leisure | 1.56× | ||
| 18 | New Zealand | Travel & Leisure | 1.55× | ||
| 19 | Himalayas | Travel & Leisure | 1.54× | ||
| 20 | Backpack | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.20× | |
| Mindfulness | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Asia has an estimated audience of 4,368,562 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.3% of Asia fans are female, 70.7% are male, with an average age of 35.7 years.
Asia fans show strongest brand affinity for Google Maps (1.65×), Pizza (1.76×), and Taiwan (2.44×) over the country average.
Asia fans in United Arab Emirates are most concentrated in Dubai (reach ~3.5M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on Pizza (1.76×), Taiwan (2.44×), Wikipedia (1.75×), and Greece (2.2×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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