A data profile of the people who buy, follow and care about Street food in Australia — modelled from more than twelve digital signal sources. Street food has an estimated audience of 2,295,615 people in Australia.
The average Street food fan in Australia is 41.1 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Cuisine, United States, Costco, with strongest over-indexing on Cuisine (1.7× the country average).
Demographically, the Street food audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Street food fan in Australia is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Cuisine.
The key figures that characterise the Street food profile in Australia.
59.0% are female, 41.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.1 |
| Estimated audience size | 2,295,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Street food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 8.9% |
| Italy | 5.4% |
Where the Street food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~900K | 1.25× | |
| 02 | Queensland | ~600K | 1.13× | |
| 03 | Northern Territory | ~20K | 1.05× | |
| 04 | New South Wales | ~800K | 0.99× | |
| 05 | South Australia | ~200K | 0.98× | |
| 06 | Australian Capital Territory | ~50K | 0.97× | |
| 07 | Western Australia | ~200K | 0.89× | |
| 08 | Tasmania | ~40K | 0.89× |
The strongest cross-interests of the Street food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cuisine of the United States | Food & Beverages | 2.62× | ||
| 02 | Indian cuisine | Food & Beverages | 2.17× | ||
| 03 | Dish (food) | Food & Beverages | 2.01× | ||
| 04 | Chinese cuisine | Food & Beverages | 1.96× | ||
| 05 | Catering | Food & Beverages | 1.95× | ||
| 06 | Grilling | Food & Beverages | 1.85× | ||
| 07 | Culinary art | Arts & Culture | 1.73× | ||
| 08 | Take-out | Food & Beverages | 1.72× | ||
| 09 | Cuisine | Food & Beverages | 1.70× | ||
| 10 | Beef | Food & Beverages | 1.70× | ||
| 11 | United States | Travel & Leisure | 1.66× | ||
| 12 | Japan | Travel & Leisure | 1.63× | ||
| 13 | Asia | Travel & Leisure | 1.60× | ||
| 14 | Costco | Shopping | 1.58× | ||
| 15 | Wikipedia | Internet & Social Media | 1.58× | ||
| 16 | Foodie | Food & Beverages | 1.56× | ||
| 17 | Grocery store | Food & Beverages | 1.56× | ||
| 18 | India | Travel & Leisure | 1.56× | ||
| 19 | Cheese | Food & Beverages | 1.54× | ||
| 20 | Profession | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.03× | |
| Sustainability | BALANCE | 1.04× | |
| Pet Ownership | JOY | 1.04× |
Street food has an estimated audience of 2,295,615 people in Australia, concentrated in Victoria and New South Wales.
59.0% of Street food fans are female, 41.0% are male, with an average age of 41.1 years.
Street food fans show strongest brand affinity for Cuisine (1.7×), United States (1.66×), and Costco (1.58×) over the country average.
Street food fans in Australia are most concentrated in Victoria (reach ~900K), New South Wales (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Street food itself, the audience over-indexes on United States (1.66×), Costco (1.58×), Asia (1.6×), and Foodie (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.