A data profile of the people who buy, follow and care about Profession in Australia — modelled from more than twelve digital signal sources. Profession has an estimated audience of 3,794,656 people in Australia.
Profession has an estimated audience of 3,794,656 people in Australia. 59.7% are female, 40.3% are male, average age 44.2. Top brand affinities: Wikipedia, Aldi, Innovation, Discount stores, Instant messaging.
Top brand affinities include Wikipedia, Aldi, Innovation, with strongest over-indexing on Wikipedia (3.23× the country average).
Demographically, the Profession audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Profession fan in Australia is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Profession profile in Australia.
59.7% are female, 40.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.2 |
| Estimated audience size | 3,794,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Profession audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.23× | ||
| 02 | Hypermarket | Shopping | 2.26× | ||
| 03 | Innovation | Business & Career | 2.23× | ||
| 04 | Tom Welling | Movies & TV | 2.13× | ||
| 05 | Microwave oven | Home & Garden | 2.10× | ||
| 06 | Public security | Politics & Society | 2.07× | ||
| 07 | Employment agency | Business & Career | 1.94× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.71× | ||
| 09 | TK Maxx | Shopping | 1.69× | ||
| 10 | Apple TV | Movies & TV | 1.61× | ||
| 11 | Cappuccino | Food & Beverages | 1.58× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.58× | ||
| 13 | Master of Business Administration | Business & Career | 1.57× | ||
| 14 | Aldi | Shopping | 1.56× | ||
| 15 | ABC | Movies & TV | 1.56× | ||
| 16 | Street food | Food & Beverages | 1.54× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Discount stores | Shopping | 1.52× | ||
| 19 | Instant messaging | Internet & Social Media | 1.52× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Community Orientation | OPEN | 1.36× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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