A data profile of the people who buy, follow and care about Profession in Switzerland — modelled from more than twelve digital signal sources. Profession has an estimated audience of 886,817 people in Switzerland.
Profession has an estimated audience of 886,817 people in Switzerland. 58.1% are female, 41.9% are male, average age 44.0. Top brand affinities: Hornbach, Aldi, Education, Mobile phones, Social media.
Top brand affinities include Hornbach, Aldi, Education, with strongest over-indexing on Hornbach (2.42× the country average).
Demographically, the Profession audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Profession fan in Switzerland is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Profession profile in Switzerland.
58.1% are female, 41.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 44.0 |
| Estimated audience size | 886,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Profession audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shih Tzu | Pets & Animals | 2.54× | ||
| 02 | Hornbach | Shopping | 2.42× | ||
| 03 | University | Business & Career | 2.20× | ||
| 04 | Charity and causes | Business & Career | 2.13× | ||
| 05 | Innovation | Business & Career | 2.10× | ||
| 06 | High-definition television | Technology & Electronics | 1.98× | ||
| 07 | Electronics | Technology & Electronics | 1.88× | ||
| 08 | Wikipedia | Internet & Social Media | 1.81× | ||
| 09 | Online newspaper | News | 1.81× | ||
| 10 | Education | Business & Career | 1.78× | ||
| 11 | Festival | Music & Radio | 1.78× | ||
| 12 | Mobile game | Games | 1.73× | ||
| 13 | Zara | Shopping | 1.72× | ||
| 14 | Aldi | Shopping | 1.61× | ||
| 15 | Spas | Beauty & Wellness | 1.60× | ||
| 16 | Mobile phones | Technology & Electronics | 1.57× | ||
| 17 | Flower | Home & Garden | 1.57× | ||
| 18 | Higher education | Business & Career | 1.54× | ||
| 19 | Social media | Business & Career | 1.52× | ||
| 20 | Current events | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.91× | |
| Community Orientation | OPEN | 1.85× | |
| Spirituality | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Sustainability | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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