A data profile of the people who buy, follow and care about Profession in Austria — modelled from more than twelve digital signal sources. Profession has an estimated audience of 920,542 people in Austria.
The average Profession fan in Austria is 42.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Job interview, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.53× the country average).
Demographically, the Profession audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Profession fan in Austria is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Profession profile in Austria.
52.7% are female, 47.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.0 |
| Estimated audience size | 920,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Profession audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
Where the Profession audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.12× | |
| 02 | Burgenland | ~30K | 1.09× | |
| 03 | Upper Austria | ~100K | 1.07× | |
| 04 | Vorarlberg | ~30K | 1.05× | |
| 05 | Styria | ~100K | 1.02× | |
| 06 | Carinthia (state) | ~50K | 1.00× | |
| 07 | Vienna | ~200K | 0.91× | |
| 08 | Tyrol | ~60K | 0.87× | |
| 09 | Salzburg | ~50K | 0.85× |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 5.09× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 03 | Solar energy | Home & Garden | 1.97× | ||
| 04 | Online newspaper | News | 1.97× | ||
| 05 | Hardware store | Home & Garden | 1.91× | ||
| 06 | Innovation | Business & Career | 1.89× | ||
| 07 | Charity and causes | Business & Career | 1.76× | ||
| 08 | University | Business & Career | 1.76× | ||
| 09 | Renewable energy | Business & Career | 1.74× | ||
| 10 | Hornbach | Shopping | 1.71× | ||
| 11 | Cineplexx Cinemas | Movies & TV | 1.68× | ||
| 12 | Politics | Politics & Society | 1.66× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.63× | ||
| 14 | Wikipedia | Internet & Social Media | 1.63× | ||
| 15 | Electronics | Technology & Electronics | 1.63× | ||
| 16 | Instant messaging | Internet & Social Media | 1.58× | ||
| 17 | Festival | Music & Radio | 1.56× | ||
| 18 | Billa (supermarket) | Shopping | 1.53× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Electronic funds transfer | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.02× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Profession has an estimated audience of 920,542 people in Austria, concentrated in Vienna and Lower Austria.
52.7% of Profession fans are female, 47.3% are male, with an average age of 42.0 years.
Profession fans show strongest brand affinity for Billa (supermarket) (1.53×), Job interview (5.09×), and Austrian Airlines (1.63×) over the country average.
Profession fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Profession itself, the audience over-indexes on Job interview (5.09×), Austrian Airlines (1.63×), Hornbach (1.71×), and Politics (1.66×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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