A data profile of the people who buy, follow and care about Profession in Portugal — modelled from more than twelve digital signal sources. Profession has an estimated audience of 1,937,259 people in Portugal.
The average Profession fan in Portugal is 41.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Local news, Online newspaper, with strongest over-indexing on FlixBus (1.77× the country average).
Demographically, the Profession audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Profession fan in Portugal is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Profession profile in Portugal.
61.8% are female, 38.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.4 |
| Estimated audience size | 1,937,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Profession audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
Where the Profession audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.11× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~30K | 1.09× | |
| 04 | Beja District | ~30K | 1.07× | |
| 05 | Vila Real District | ~40K | 1.05× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~50K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~70K | 0.99× | |
| 11 | Madeira | ~60K | 0.98× | |
| 12 | Coimbra District | ~90K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.82× | |
| 19 | Santarém District | ~80K | 0.82× | |
| 20 | Lisbon District | ~500K | 0.77× |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.54× | ||
| 02 | Mineral water | Food & Beverages | 2.16× | ||
| 03 | Individualism | Politics & Society | 2.10× | ||
| 04 | Employment agency | Business & Career | 2.10× | ||
| 05 | Charitable organization | Politics & Society | 1.98× | ||
| 06 | Chicco | Kids & Family | 1.93× | ||
| 07 | Hotmart | Shopping | 1.90× | ||
| 08 | Cheesecake | Food & Beverages | 1.84× | ||
| 09 | FlixBus | Cars & Mobility | 1.77× | ||
| 10 | Rail transport | Travel & Leisure | 1.63× | ||
| 11 | Hardware store | Home & Garden | 1.63× | ||
| 12 | Shih Tzu | Pets & Animals | 1.61× | ||
| 13 | Microwave oven | Home & Garden | 1.60× | ||
| 14 | Poodle | Pets & Animals | 1.60× | ||
| 15 | Bikini | Fashion & Accessoires | 1.57× | ||
| 16 | Online newspaper | News | 1.56× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 18 | Cupcake | Food & Beverages | 1.54× | ||
| 19 | Sport Club Corinthians Paulista | Sports | 1.54× | ||
| 20 | Mascara | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Career Orientation | POWER | 1.50× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Profession has an estimated audience of 1,937,259 people in Portugal, concentrated in Lisbon District and Porto District.
61.8% of Profession fans are female, 38.2% are male, with an average age of 41.4 years.
Profession fans show strongest brand affinity for FlixBus (1.77×), Local news (2.54×), and Online newspaper (1.56×) over the country average.
Profession fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Profession itself, the audience over-indexes on Local news (2.54×), Online newspaper (1.56×), Bikini (1.57×), and Charitable organization (1.98×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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