A data profile of the people who buy, follow and care about Profession in Colombia — modelled from more than twelve digital signal sources. Profession has an estimated audience of 3,783,963 people in Colombia.
Profession has an estimated audience of 3,783,963 people in Colombia. 53.4% are female, 46.6% are male, average age 36.3. Top brand affinities: Do it yourself (DIY), Nonprofit organization, Physical therapy, Bank account, Retail banking.
Top brand affinities include Do it yourself (DIY), Nonprofit organization, Physical therapy, with strongest over-indexing on Do it yourself (DIY) (1.5× the country average).
Demographically, the Profession audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Profession fan in Colombia is balanced, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Profession profile in Colombia.
53.4% are female, 46.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.3 |
| Estimated audience size | 3,783,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Profession audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Physical therapy | Business & Career | 2.13× | ||
| 02 | Children's literature | Literature | 2.00× | ||
| 03 | Private equity | Business & Career | 1.90× | ||
| 04 | Employment agency | Business & Career | 1.85× | ||
| 05 | Bank account | Business & Career | 1.80× | ||
| 06 | Career development | Business & Career | 1.69× | ||
| 07 | Employment website | Business & Career | 1.68× | ||
| 08 | Dyson | Home & Garden | 1.67× | ||
| 09 | Mobile banking | Business & Career | 1.66× | ||
| 10 | Malt whisky | Food & Beverages | 1.61× | ||
| 11 | Private school | Kids & Family | 1.59× | ||
| 12 | Individualism | Politics & Society | 1.57× | ||
| 13 | Smoked meat | Food & Beverages | 1.57× | ||
| 14 | Bwin | Games | 1.57× | ||
| 15 | Nonprofit organization | Politics & Society | 1.54× | ||
| 16 | Retail banking | Business & Career | 1.54× | ||
| 17 | Single-family detached home | Home & Garden | 1.52× | ||
| 18 | Hybrid electric vehicle | Cars & Mobility | 1.51× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.50× | ||
| 20 | Bedroom furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.79× | |
| Community Orientation | OPEN | 1.40× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.60× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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