A data profile of the people who buy, follow and care about Profession in Ireland — modelled from more than twelve digital signal sources. Profession has an estimated audience of 755,989 people in Ireland.
Profession has an estimated audience of 755,989 people in Ireland. 54.9% are female, 45.1% are male, average age 45.1. Top brand affinities: Do it yourself (DIY), TK Maxx, Zoo, Candy, Anthropology.
Top brand affinities include Do it yourself (DIY), TK Maxx, Zoo, with strongest over-indexing on Do it yourself (DIY) (1.64× the country average).
Demographically, the Profession audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Profession fan in Ireland is balanced, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Profession profile in Ireland.
54.9% are female, 45.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.1 |
| Estimated audience size | 755,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Profession audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.7% |
| India | 4.6% |
The strongest cross-interests of the Profession audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 2.17× | ||
| 02 | Malta | Travel & Leisure | 2.10× | ||
| 03 | Hypermarket | Shopping | 1.92× | ||
| 04 | Microwave oven | Home & Garden | 1.86× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 06 | Mineral water | Food & Beverages | 1.83× | ||
| 07 | Rail transport | Travel & Leisure | 1.77× | ||
| 08 | Keanu Reeves | Movies & TV | 1.77× | ||
| 09 | Pride | Politics & Society | 1.69× | ||
| 10 | Zoo | Kids & Family | 1.68× | ||
| 11 | Cappuccino | Food & Beverages | 1.68× | ||
| 12 | Candy | Food & Beverages | 1.66× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 14 | Innovation | Business & Career | 1.62× | ||
| 15 | Bikini | Fashion & Accessoires | 1.62× | ||
| 16 | Fertilizer | Home & Garden | 1.61× | ||
| 17 | TK Maxx | Shopping | 1.58× | ||
| 18 | Anthropology | Business & Career | 1.57× | ||
| 19 | Home automation | Technology & Electronics | 1.57× | ||
| 20 | Twitch | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Tradition | CONSERVATISM | 1.42× | |
| DIY Mentality | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Sustainability | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Profession. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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