A data profile of the people who buy, follow and care about India in Australia — modelled from more than twelve digital signal sources. India has an estimated audience of 3,460,116 people in Australia.
India has an estimated audience of 3,460,116 people in Australia. 51.7% are female, 48.3% are male, average age 41.0. Top brand affinities: FIFA World Cup, Singapore Airlines, Wikipedia, Radio, WhatsApp.
Top brand affinities include FIFA World Cup, Singapore Airlines, Wikipedia, with strongest over-indexing on FIFA World Cup (1.64× the country average).
Demographically, the India audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
The typical India fan in Australia is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the India profile in Australia.
51.7% are female, 48.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 41.0 |
| Estimated audience size | 3,460,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide India audience comes from Australia.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricket World Cup | Sports | 3.89× | ||
| 02 | International education | Business & Career | 3.53× | ||
| 03 | Hinduism | Politics & Society | 2.88× | ||
| 04 | India national cricket team | Sports | 2.63× | ||
| 05 | Real Madrid C.F. | Sports | 2.48× | ||
| 06 | Bollywood movies | Movies & TV | 2.38× | ||
| 07 | Wikipedia | Internet & Social Media | 2.26× | ||
| 08 | Malaysia Airlines | Travel & Leisure | 2.25× | ||
| 09 | Emirates | Travel & Leisure | 2.21× | ||
| 10 | Singapore Airlines | Travel & Leisure | 2.15× | ||
| 11 | Pakistan | Travel & Leisure | 2.12× | ||
| 12 | Internet & Social Media | 2.11× | |||
| 13 | Investment management | Business & Career | 2.05× | ||
| 14 | Radio | Technology & Electronics | 1.95× | ||
| 15 | Manchester United F.C. | Sports | 1.70× | ||
| 16 | Canada | Travel & Leisure | 1.67× | ||
| 17 | Innovation | Business & Career | 1.65× | ||
| 18 | FIFA World Cup | Sports | 1.64× | ||
| 19 | Online newspaper | News | 1.57× | ||
| 20 | Pizza Hut | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.47× | |
| Spirituality | BALANCE | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Creativity | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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