A data profile of the people who buy, follow and care about India in Indonesia — modelled from more than twelve digital signal sources. India has an estimated audience of 4,027,949 people in Indonesia.
India has an estimated audience of 4,027,949 people in Indonesia. 42.5% are female, 57.5% are male, average age 33.9. Top brand affinities: Telegram, High-definition television, Meat, Radio, Buddhism.
Top brand affinities include Telegram, High-definition television, Meat, with strongest over-indexing on Telegram (1.72× the country average).
Demographically, the India audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical India fan in Indonesia is more male, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the India profile in Indonesia.
42.5% are female, 57.5% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 33.9 |
| Estimated audience size | 4,027,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide India audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Jackson | Music & Radio | 2.65× | ||
| 02 | Reggaeton | Music & Radio | 2.54× | ||
| 03 | romantic comedies | Movies & TV | 2.33× | ||
| 04 | Radio | Technology & Electronics | 2.30× | ||
| 05 | Breakfast television | Movies & TV | 2.25× | ||
| 06 | Casual game | Games | 2.14× | ||
| 07 | Mission: Impossible | Movies & TV | 2.11× | ||
| 08 | NASDAQ | Business & Career | 2.08× | ||
| 09 | Buddhism | Health | 2.06× | ||
| 10 | Self-employment | Business & Career | 1.91× | ||
| 11 | Hinduism | Politics & Society | 1.84× | ||
| 12 | Lottery | Games | 1.83× | ||
| 13 | Telegram | Internet & Social Media | 1.72× | ||
| 14 | Meat | Food & Beverages | 1.71× | ||
| 15 | Indonesian cuisine | Food & Beverages | 1.70× | ||
| 16 | Arsenal F.C. | Sports | 1.67× | ||
| 17 | Linux | Technology & Electronics | 1.64× | ||
| 18 | Bicycle | Cars & Mobility | 1.64× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | High-definition television | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.74× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.71× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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