A data profile of the people who buy, follow and care about United Kingdom in Australia — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 13,175,797 people in Australia.
United Kingdom has an estimated audience of 13,175,797 people in Australia. 55.6% are female, 44.4% are male, average age 43.9. Top brand affinities: Innovation, Microwave oven, Public security, Malaysia Airlines, Hypermarket.
Top brand affinities include Innovation, Microwave oven, Public security, with strongest over-indexing on Innovation (1.52× the country average).
Demographically, the United Kingdom audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical United Kingdom fan in Australia is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the United Kingdom profile in Australia.
55.6% are female, 44.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.9 |
| Estimated audience size | 13,175,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide United Kingdom audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.52× | ||
| 02 | Microwave oven | Home & Garden | 1.52× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 1.52× | ||
| 04 | Hypermarket | Shopping | 1.52× | ||
| 05 | Employment agency | Business & Career | 1.52× | ||
| 06 | Tom Welling | Movies & TV | 1.52× | ||
| 07 | Retail banking | Business & Career | 1.52× | ||
| 08 | Thai Airways | Travel & Leisure | 1.52× | ||
| 09 | Mobile payment | Business & Career | 1.52× | ||
| 10 | Jason Momoa | Movies & TV | 1.52× | ||
| 11 | Elizabeth Taylor | Movies & TV | 1.52× | ||
| 12 | Business school | Business & Career | 1.52× | ||
| 13 | Biotechnology | Business & Career | 1.52× | ||
| 14 | Organic cotton | Fashion & Accessoires | 1.52× | ||
| 15 | Sustainable clothing | Fashion & Accessoires | 1.52× | ||
| 16 | Individualism | Politics & Society | 1.52× | ||
| 17 | Nobel Peace Prize | Politics & Society | 1.52× | ||
| 18 | Public security | Politics & Society | 1.51× | ||
| 19 | Tom Hardy | Movies & TV | 1.51× | ||
| 20 | Judaism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Sustainability | BALANCE | 1.23× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.92× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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