A data profile of the people who buy, follow and care about United Kingdom in Poland — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 1,849,366 people in Poland.
United Kingdom has an estimated audience of 1,849,366 people in Poland. 55.0% are female, 45.0% are male, average age 39.9. Top brand affinities: Brigitte Bardot, Viral video, TripAdvisor, Science fiction movies, Activism.
Top brand affinities include Brigitte Bardot, Viral video, TripAdvisor, with strongest over-indexing on Brigitte Bardot (5.85× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical United Kingdom fan in Poland is balanced, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Brigitte Bardot.
The key figures that characterise the United Kingdom profile in Poland.
55.0% are female, 45.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 39.9 |
| Estimated audience size | 1,849,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide United Kingdom audience comes from Poland.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brigitte Bardot | Movies & TV | 5.85× | ||
| 02 | Amy Winehouse | Music & Radio | 2.91× | ||
| 03 | Malt whisky | Food & Beverages | 2.10× | ||
| 04 | Self-defense | Sports | 2.02× | ||
| 05 | Viral video | Internet & Social Media | 1.96× | ||
| 06 | Demi Moore | Movies & TV | 1.88× | ||
| 07 | Low-cost carrier | Travel & Leisure | 1.84× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.83× | ||
| 09 | Contemporary R&B | Music & Radio | 1.82× | ||
| 10 | Musical film | Movies & TV | 1.75× | ||
| 11 | Activism | Politics & Society | 1.67× | ||
| 12 | Innovation | Business & Career | 1.67× | ||
| 13 | Diary | Kids & Family | 1.64× | ||
| 14 | Flightradar24 | Travel & Leisure | 1.62× | ||
| 15 | News magazine | News | 1.58× | ||
| 16 | Telegram | Internet & Social Media | 1.57× | ||
| 17 | Musical theatre | Movies & TV | 1.56× | ||
| 18 | Online newspaper | News | 1.56× | ||
| 19 | Science fiction movies | Movies & TV | 1.52× | ||
| 20 | Viki Gabor | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Indulgence | JOY | 1.36× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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