A data profile of the people who buy, follow and care about Ukraine in Poland — modelled from more than twelve digital signal sources. Ukraine has an estimated audience of 3,093,075 people in Poland.
Ukraine has an estimated audience of 3,093,075 people in Poland. 61.3% are female, 38.7% are male, average age 38.2. Top brand affinities: Pepco, Castorama, Gazeta Wyborcza, Kaufland, Love & Sex.
Top brand affinities include Pepco, Castorama, Gazeta Wyborcza, with strongest over-indexing on Pepco (1.84× the country average).
Demographically, the Ukraine audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Ukraine fan in Poland is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Pepco.
The key figures that characterise the Ukraine profile in Poland.
61.3% are female, 38.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 38.2 |
| Estimated audience size | 3,093,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Ukraine audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 12.9% |
| United States | 11.0% |
| Germany | 6.2% |
The strongest cross-interests of the Ukraine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 4.52× | ||
| 02 | Love & Sex | Kids & Family | 3.10× | ||
| 03 | Telegram | Internet & Social Media | 2.45× | ||
| 04 | Kwestia Smaku | Food & Beverages | 2.20× | ||
| 05 | Social movement | Politics & Society | 1.92× | ||
| 06 | Pepco | Fashion & Accessoires | 1.84× | ||
| 07 | Sushi | Food & Beverages | 1.83× | ||
| 08 | Gazeta Wyborcza | News | 1.81× | ||
| 09 | Charity and causes | Business & Career | 1.77× | ||
| 10 | Black Red White | Home & Garden | 1.75× | ||
| 11 | Deichmann | Shopping | 1.74× | ||
| 12 | Activism | Politics & Society | 1.73× | ||
| 13 | Castorama | Shopping | 1.72× | ||
| 14 | Rossmann | Shopping | 1.64× | ||
| 15 | Twitch | Games | 1.64× | ||
| 16 | Flower | Home & Garden | 1.61× | ||
| 17 | Leroy Merlin | Shopping | 1.58× | ||
| 18 | Kaufland | Shopping | 1.57× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | BNP Paribas | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Spirituality | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ukraine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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