A data profile of the people who buy, follow and care about United Kingdom in United Arab Emirates — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 1,981,789 people in United Arab Emirates.
The average United Kingdom fan in United Arab Emirates is 35.3 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include London, Canada, Sydney, with strongest over-indexing on London (2.52× the country average).
Demographically, the United Kingdom audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical United Kingdom fan in United Arab Emirates is more male, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for London.
The key figures that characterise the United Kingdom profile in United Arab Emirates.
30.4% are female, 69.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 35.3 |
| Estimated audience size | 1,981,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide United Kingdom audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
Where the United Kingdom audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.10× | |
| 02 | Emirate of Abu Dhabi | ~800K | 1.01× | |
| 03 | Emirate of Ajman | ~200K | 1.00× | |
| 04 | Ras Al Khaimah | ~100K | 0.99× | |
| 05 | Emirate of Sharjah | ~400K | 0.98× | |
| 06 | Fujairah | ~50K | 0.95× |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 2.52× | ||
| 02 | Sydney | Travel & Leisure | 2.35× | ||
| 03 | New Zealand | Travel & Leisure | 1.91× | ||
| 04 | Hungary | Travel & Leisure | 1.91× | ||
| 05 | Czech Republic | Travel & Leisure | 1.89× | ||
| 06 | Baccarat | Games | 1.83× | ||
| 07 | Late-night talk show | Movies & TV | 1.78× | ||
| 08 | Canada | Travel & Leisure | 1.75× | ||
| 09 | Montreal | Travel & Leisure | 1.75× | ||
| 10 | Master of Business Administration | Business & Career | 1.74× | ||
| 11 | Anthropology | Business & Career | 1.74× | ||
| 12 | Malta | Travel & Leisure | 1.70× | ||
| 13 | BSE SENSEX | Business & Career | 1.69× | ||
| 14 | England cricket team | Sports | 1.62× | ||
| 15 | SriLankan Airlines | Travel & Leisure | 1.60× | ||
| 16 | University of Oxford | Business & Career | 1.59× | ||
| 17 | British Council | Politics & Society | 1.59× | ||
| 18 | Rome | Travel & Leisure | 1.58× | ||
| 19 | Bachelor's degree | Business & Career | 1.53× | ||
| 20 | Alia Bhatt | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Career Orientation | POWER | 1.18× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.81× | |
| DIY Mentality | THRILL | 0.83× |
United Kingdom has an estimated audience of 1,981,789 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.4% of United Kingdom fans are female, 69.6% are male, with an average age of 35.3 years.
United Kingdom fans show strongest brand affinity for London (2.52×), Canada (1.75×), and Sydney (2.35×) over the country average.
United Kingdom fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond United Kingdom itself, the audience over-indexes on Canada (1.75×), Sydney (2.35×), Master of Business Administration (1.74×), and Bachelor's degree (1.53×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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