A data profile of the people who buy, follow and care about United Arab Emirates in United Arab Emirates — modelled from more than twelve digital signal sources. United Arab Emirates has an estimated audience of 7,036,820 people in United Arab Emirates.
The average United Arab Emirates fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Pedicure, forex trader, Cross-stitch, with strongest over-indexing on Pedicure (1.57× the country average).
Demographically, the United Arab Emirates audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical United Arab Emirates fan in United Arab Emirates is more male, around 35.7 years old, with strong Social Media Usage tendencies and a notable affinity for Pedicure.
The key figures that characterise the United Arab Emirates profile in United Arab Emirates.
31.7% are female, 68.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 35.7 |
| Estimated audience size | 7,036,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide United Arab Emirates audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| Saudi Arabia | 10.2% |
| United Arab Emirates | 7.4% |
| India | 6.7% |
Where the United Arab Emirates audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~1.5M | 1.12× | |
| 02 | Emirate of Ajman | ~800K | 1.09× | |
| 03 | Emirate of Abu Dhabi | ~3M | 1.01× | |
| 04 | Fujairah | ~200K | 0.98× | |
| 05 | Ras Al Khaimah | ~300K | 0.91× | |
| 06 | Dubai | ~4.5M | 0.90× |
The strongest cross-interests of the United Arab Emirates audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.02× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 1.95× | ||
| 03 | forex trader | Business & Career | 1.90× | ||
| 04 | Asda | Shopping | 1.86× | ||
| 05 | Long hair | Beauty & Wellness | 1.79× | ||
| 06 | COS | Shopping | 1.77× | ||
| 07 | Target Corporation | Shopping | 1.76× | ||
| 08 | Microblading | Beauty & Wellness | 1.75× | ||
| 09 | Motivational Quotes | Business & Career | 1.72× | ||
| 10 | Tracksuit | Fashion & Accessoires | 1.70× | ||
| 11 | Curly Hair | Beauty & Wellness | 1.68× | ||
| 12 | Waitrose | Shopping | 1.59× | ||
| 13 | Pedicure | Beauty & Wellness | 1.57× | ||
| 14 | Debenhams | Fashion & Accessoires | 1.57× | ||
| 15 | Cross-stitch | Home & Garden | 1.54× | ||
| 16 | Las Vegas | Travel & Leisure | 1.54× | ||
| 17 | Diaper bag | Kids & Family | 1.52× | ||
| 18 | Hair Extensions | Beauty & Wellness | 1.52× | ||
| 19 | Sewing machine | Home & Garden | 1.50× | ||
| 20 | Al Ain FC | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.22× | |
| Indulgence | JOY | 1.07× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Mindfulness | BALANCE | 1.00× | |
| Community Orientation | OPEN | 1.01× |
United Arab Emirates has an estimated audience of 7,036,820 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.7% of United Arab Emirates fans are female, 68.3% are male, with an average age of 35.7 years.
United Arab Emirates fans show strongest brand affinity for Pedicure (1.57×), forex trader (1.9×), and Cross-stitch (1.54×) over the country average.
United Arab Emirates fans in United Arab Emirates are most concentrated in Dubai (reach ~4.5M), Emirate of Abu Dhabi (reach ~3M), and Emirate of Sharjah (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond United Arab Emirates itself, the audience over-indexes on forex trader (1.9×), Cross-stitch (1.54×), Decoration (2.02×), and Long hair (1.79×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for United Arab Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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