A data profile of the people who buy, follow and care about United Kingdom in Malaysia — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 2,190,019 people in Malaysia.
The average United Kingdom fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Religion, Drama movies, with strongest over-indexing on YouTube (1.72× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical United Kingdom fan in Malaysia is balanced, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for YouTube.
The key figures that characterise the United Kingdom profile in Malaysia.
45.8% are female, 54.2% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.0 |
| Estimated audience size | 2,190,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide United Kingdom audience comes from Malaysia.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
Where the United Kingdom audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~900K | 1.40× | |
| 02 | Kuala Lumpur | ~500K | 1.39× | |
| 03 | Penang | ~200K | 1.19× | |
| 04 | Sarawak | ~200K | 1.11× | |
| 05 | Johor | ~300K | 1.09× | |
| 06 | Kedah | ~100K | 1.04× | |
| 07 | Perak | ~200K | 1.02× | |
| 08 | Sabah | ~200K | 1.00× | |
| 09 | Putrajaya | ~10K | 0.99× | |
| 10 | Negeri Sembilan | ~100K | 0.97× | |
| 11 | Kelantan | ~100K | 0.94× | |
| 12 | Pahang | ~100K | 0.90× | |
| 13 | Terengganu | ~80K | 0.88× | |
| 14 | Malacca | ~70K | 0.88× | |
| 15 | Labuan | ~10K | 0.79× | |
| 16 | Perlis | ~20K | 0.77× |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Card games | Games | 2.46× | ||
| 02 | Breaking news | Movies & TV | 2.44× | ||
| 03 | Google Drive | Technology & Electronics | 2.34× | ||
| 04 | Religion | Business & Career | 2.02× | ||
| 05 | Politics | Politics & Society | 1.95× | ||
| 06 | Action movies | Movies & TV | 1.93× | ||
| 07 | Documentary movies | Movies & TV | 1.91× | ||
| 08 | Drama movies | Movies & TV | 1.87× | ||
| 09 | Energy | Home & Garden | 1.85× | ||
| 10 | Horror movies | Movies & TV | 1.85× | ||
| 11 | Anime movies | Movies & TV | 1.78× | ||
| 12 | Bollywood movies | Movies & TV | 1.78× | ||
| 13 | YouTube | Movies & TV | 1.72× | ||
| 14 | FIFA World Cup | Sports | 1.72× | ||
| 15 | Philosophy | Business & Career | 1.71× | ||
| 16 | Heavy metal music | Music & Radio | 1.65× | ||
| 17 | Pop music | Music & Radio | 1.59× | ||
| 18 | Comedy movies | Movies & TV | 1.59× | ||
| 19 | Home improvement | Home & Garden | 1.53× | ||
| 20 | Rock music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Risk Appetite | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Indulgence | JOY | 0.72× |
United Kingdom has an estimated audience of 2,190,019 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.8% of United Kingdom fans are female, 54.2% are male, with an average age of 39.0 years.
United Kingdom fans show strongest brand affinity for YouTube (1.72×), Religion (2.02×), and Drama movies (1.87×) over the country average.
United Kingdom fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond United Kingdom itself, the audience over-indexes on Religion (2.02×), Drama movies (1.87×), Google Drive (2.34×), and Energy (1.85×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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