A data profile of the people who buy, follow and care about Bangladesh in Malaysia — modelled from more than twelve digital signal sources. Bangladesh has an estimated audience of 4,525,822 people in Malaysia.
The average Bangladesh fan in Malaysia is 37.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Property finder, Action movies, Lazada, with strongest over-indexing on Property finder (2.41× the country average).
Demographically, the Bangladesh audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bangladesh fan in Malaysia is balanced, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Bangladesh profile in Malaysia.
51.0% are female, 49.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.7 |
| Estimated audience size | 4,525,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Bangladesh audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 15.5% |
| China | 10.4% |
| United States | 6.9% |
Where the Bangladesh audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~2M | 2.16× | |
| 02 | Selangor | ~2.5M | 1.79× | |
| 03 | Johor | ~1M | 1.69× | |
| 04 | Penang | ~400K | 1.52× | |
| 05 | Pahang | ~300K | 1.31× | |
| 06 | Negeri Sembilan | ~300K | 1.22× | |
| 07 | Kedah | ~300K | 1.11× | |
| 08 | Perak | ~400K | 1.09× | |
| 09 | Malacca | ~200K | 0.98× | |
| 10 | Terengganu | ~200K | 0.80× | |
| 11 | Labuan | ~30K | 0.73× | |
| 12 | Kelantan | ~200K | 0.71× | |
| 13 | Putrajaya | ~10K | 0.59× | |
| 14 | Perlis | ~40K | 0.56× | |
| 15 | Sarawak | ~100K | 0.39× | |
| 16 | Sabah | ~100K | 0.36× |
The strongest cross-interests of the Bangladesh audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spider-Man | Movies & TV | 3.11× | ||
| 02 | Sports betting | Games | 2.52× | ||
| 03 | Property finder | Home & Garden | 2.41× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 2.32× | ||
| 05 | High-net-worth individual | Business & Career | 1.98× | ||
| 06 | Lazada | Fashion & Accessoires | 1.93× | ||
| 07 | Podcast | Music & Radio | 1.70× | ||
| 08 | Fantasy movies | Movies & TV | 1.64× | ||
| 09 | Hair conditioner | Beauty & Wellness | 1.64× | ||
| 10 | Dancehalls | Music & Radio | 1.63× | ||
| 11 | Country music | Music & Radio | 1.61× | ||
| 12 | Cappuccino | Food & Beverages | 1.61× | ||
| 13 | Digital photography | Business & Career | 1.57× | ||
| 14 | Palestine | Travel & Leisure | 1.56× | ||
| 15 | Music festivals | Music & Radio | 1.55× | ||
| 16 | Card games | Games | 1.54× | ||
| 17 | Simulation games | Games | 1.54× | ||
| 18 | Travel photography | Technology & Electronics | 1.53× | ||
| 19 | Action movies | Movies & TV | 1.50× | ||
| 20 | Badminton | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.41× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Bangladesh has an estimated audience of 4,525,822 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.0% of Bangladesh fans are female, 49.0% are male, with an average age of 37.7 years.
Bangladesh fans show strongest brand affinity for Property finder (2.41×), Action movies (1.5×), and Lazada (1.93×) over the country average.
Bangladesh fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~2M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bangladesh itself, the audience over-indexes on Action movies (1.5×), Lazada (1.93×), Fantasy movies (1.64×), and Vintage clothing (2.32×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bangladesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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