A data profile of the people who buy, follow and care about Bangladesh in United Kingdom — modelled from more than twelve digital signal sources. Bangladesh has an estimated audience of 3,347,724 people in United Kingdom.
The average Bangladesh fan in United Kingdom is 40.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Bollywood movies, Breaking news, Political science, with strongest over-indexing on Bollywood movies (5.02× the country average).
Demographically, the Bangladesh audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bangladesh fan in United Kingdom is balanced, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Bangladesh profile in United Kingdom.
54.4% are female, 45.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.8 |
| Estimated audience size | 3,347,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Bangladesh audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 15.5% |
| China | 10.4% |
| United States | 6.9% |
Where the Bangladesh audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.70× | |
| 02 | England | ~2.5M | 1.42× | |
| 03 | Yorkshire and the Humber | ~300K | 1.25× | |
| 04 | North East | ~100K | 1.10× | |
| 05 | East of England | ~300K | 1.07× | |
| 06 | South East | ~500K | 1.05× | |
| 07 | Wales | ~200K | 0.95× | |
| 08 | Scotland | ~300K | 0.86× | |
| 09 | Northern Ireland | ~80K | 0.79× | |
| 10 | South West | ~200K | 0.73× | |
| 11 | East Midlands | ~200K | 0.73× | |
| 12 | North West | ~100K | 0.41× |
The strongest cross-interests of the Bangladesh audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TV3 (Malaysia) | Movies & TV | 21.44× | ||
| 02 | Cricket World Cup | Sports | 6.10× | ||
| 03 | Indian Premier League | Sports | 5.41× | ||
| 04 | Bollywood movies | Movies & TV | 5.02× | ||
| 05 | Nobel Peace Prize | Politics & Society | 4.32× | ||
| 06 | Political science | Business & Career | 4.23× | ||
| 07 | Malaysia | Travel & Leisure | 4.09× | ||
| 08 | Pakistan | Travel & Leisure | 3.36× | ||
| 09 | Dubai | Travel & Leisure | 3.29× | ||
| 10 | Luxury yacht | Travel & Leisure | 3.14× | ||
| 11 | Breaking news | Movies & TV | 2.45× | ||
| 12 | Innovation | Business & Career | 2.32× | ||
| 13 | Online newspaper | News | 2.03× | ||
| 14 | Philanthropy | Arts & Culture | 1.96× | ||
| 15 | Viral video | Internet & Social Media | 1.77× | ||
| 16 | Politics | Politics & Society | 1.74× | ||
| 17 | Radio | Technology & Electronics | 1.72× | ||
| 18 | Drama movies | Movies & TV | 1.71× | ||
| 19 | Liverpool Echo | News | 1.66× | ||
| 20 | Daily Express | News | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Urban Lifestyle | OPEN | 1.73× | |
| Spirituality | BALANCE | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.88× |
Bangladesh has an estimated audience of 3,347,724 people in United Kingdom, concentrated in England and South East.
54.4% of Bangladesh fans are female, 45.6% are male, with an average age of 40.8 years.
Bangladesh fans show strongest brand affinity for Bollywood movies (5.02×), Breaking news (2.45×), and Political science (4.23×) over the country average.
Bangladesh fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bangladesh itself, the audience over-indexes on Breaking news (2.45×), Political science (4.23×), Indian Premier League (5.41×), and Daily Express (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bangladesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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