A data profile of the people who buy, follow and care about Bollywood movies in Malaysia — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 2,935,542 people in Malaysia.
The average Bollywood movies fan in Malaysia is 37.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cinema of Bangladesh, India national cricket team, Magnum4D, with strongest over-indexing on Cinema of Bangladesh (6.04× the country average).
Demographically, the Bollywood movies audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bollywood movies fan in Malaysia is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cinema of Bangladesh.
The key figures that characterise the Bollywood movies profile in Malaysia.
47.0% are female, 53.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.9 |
| Estimated audience size | 2,935,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Bollywood movies audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
Where the Bollywood movies audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.47× | |
| 02 | Kedah | ~200K | 1.20× | |
| 03 | Kelantan | ~200K | 1.19× | |
| 04 | Selangor | ~900K | 1.12× | |
| 05 | Perak | ~300K | 1.11× | |
| 06 | Pahang | ~100K | 1.04× | |
| 07 | Negeri Sembilan | ~100K | 1.02× | |
| 08 | Terengganu | ~100K | 1.02× | |
| 09 | Johor | ~400K | 1.00× | |
| 10 | Labuan | ~20K | 0.97× | |
| 11 | Perlis | ~40K | 0.96× | |
| 12 | Penang | ~200K | 0.94× | |
| 13 | Sarawak | ~200K | 0.93× | |
| 14 | Malacca | ~100K | 0.93× | |
| 15 | Putrajaya | ~10K | 0.92× | |
| 16 | Sabah | ~200K | 0.88× |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Bangladesh | Movies & TV | 6.04× | ||
| 02 | Pakistan national cricket team | Sports | 5.00× | ||
| 03 | Nepalgunj | Travel & Leisure | 4.48× | ||
| 04 | India national cricket team | Sports | 4.37× | ||
| 05 | redBus | Travel & Leisure | 4.21× | ||
| 06 | Bangladesh national cricket team | Sports | 4.15× | ||
| 07 | Gold bar | Business & Career | 3.30× | ||
| 08 | Magnum4D | Games | 3.00× | ||
| 09 | kumpulan wang simpanan pekerja | Business & Career | 2.72× | ||
| 10 | India | Travel & Leisure | 2.51× | ||
| 11 | BSN | Health | 2.15× | ||
| 12 | Soccer | Sports | 1.82× | ||
| 13 | Restaurants | Food & Beverages | 1.76× | ||
| 14 | Shopping | Shopping | 1.72× | ||
| 15 | Pets | Pets & Animals | 1.66× | ||
| 16 | Social media | Business & Career | 1.60× | ||
| 17 | Malaysian language | Politics & Society | 1.59× | ||
| 18 | Southeast Asia | Travel & Leisure | 1.57× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | Design | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.27× | |
| Individualism | JOY | 2.25× | |
| Patriotism | CONSERVATISM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.54× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.95× |
Bollywood movies has an estimated audience of 2,935,542 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
47.0% of Bollywood movies fans are female, 53.0% are male, with an average age of 37.9 years.
Bollywood movies fans show strongest brand affinity for Cinema of Bangladesh (6.04×), India national cricket team (4.37×), and Magnum4D (3.0×) over the country average.
Bollywood movies fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~800K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bollywood movies itself, the audience over-indexes on India national cricket team (4.37×), Magnum4D (3.0×), Bangladesh national cricket team (4.15×), and India (2.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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