A data profile of the people who buy, follow and care about Bollywood movies in South Africa — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 946,612 people in South Africa.
Bollywood movies has an estimated audience of 946,612 people in South Africa. 49.5% are female, 50.5% are male, average age 37.0. Top brand affinities: Mumbai, Cinema of India, India, Hindi, Angela White (athlete).
Top brand affinities include Mumbai, Cinema of India, India, with strongest over-indexing on Mumbai (3.42× the country average).
Demographically, the Bollywood movies audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Bollywood movies fan in South Africa is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Mumbai.
The key figures that characterise the Bollywood movies profile in South Africa.
49.5% are female, 50.5% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.0 |
| Estimated audience size | 946,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Bollywood movies audience comes from South Africa.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Pakistan | News | 6.87× | ||
| 02 | Shah Rukh Khan | Movies & TV | 5.04× | ||
| 03 | Star Plus | Movies & TV | 4.58× | ||
| 04 | Eve | Music & Radio | 4.55× | ||
| 05 | Tamil cinema | Movies & TV | 4.55× | ||
| 06 | Cinema of India | Movies & TV | 4.08× | ||
| 07 | Gujarati language | Politics & Society | 3.93× | ||
| 08 | Hindi | Politics & Society | 3.78× | ||
| 09 | Mumbai | Travel & Leisure | 3.42× | ||
| 10 | Angela White (athlete) | Movies & TV | 3.37× | ||
| 11 | Pakistan national cricket team | Sports | 3.31× | ||
| 12 | Bangladesh | Travel & Leisure | 2.79× | ||
| 13 | India national cricket team | Sports | 2.73× | ||
| 14 | Sari | Fashion & Accessoires | 2.62× | ||
| 15 | Indian subcontinent | Travel & Leisure | 2.25× | ||
| 16 | Pakistan | Travel & Leisure | 2.15× | ||
| 17 | India | Travel & Leisure | 2.00× | ||
| 18 | Non-fiction books | Literature | 1.77× | ||
| 19 | South Asia | Travel & Leisure | 1.75× | ||
| 20 | Digital television | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Travelling | THRILL | 0.99× | |
| Spirituality | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.83× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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