A data profile of the people who buy, follow and care about Bollywood movies in Indonesia — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 5,147,681 people in Indonesia.
The average Bollywood movies fan in Indonesia is 36.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, cinema 21, Hindi, with strongest over-indexing on Web fiction (1.77× the country average).
Demographically, the Bollywood movies audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Bollywood movies fan in Indonesia is balanced, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Bollywood movies profile in Indonesia.
48.6% are female, 51.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 36.1 |
| Estimated audience size | 5,147,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Bollywood movies audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
Where the Bollywood movies audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aceh | ~90K | 1.23× | |
| 02 | West Papua | ~20K | 1.17× | |
| 03 | West Sulawesi | ~20K | 1.13× | |
| 04 | North Sumatra | ~300K | 1.05× | |
| 05 | Gorontalo (disambiguation)(2) | ~20K | 1.05× | |
| 06 | North Kalimantan | ~20K | 1.05× | |
| 07 | Bangka-Belitung Islands | ~30K | 1.04× | |
| 08 | Bengkulu | ~40K | 1.02× | |
| 09 | Papua (province) | ~30K | 1.02× | |
| 10 | Maluku | ~20K | 1.02× | |
| 11 | North Maluku | ~20K | 1.02× | |
| 12 | Jambi | ~60K | 1.00× | |
| 13 | North Sulawesi | ~50K | 0.98× | |
| 14 | Central Kalimantan | ~40K | 0.98× | |
| 15 | Southeast Sulawesi | ~40K | 0.98× | |
| 16 | West Sumatra | ~90K | 0.97× | |
| 17 | West Nusa Tenggara | ~60K | 0.97× | |
| 18 | Central Sulawesi | ~50K | 0.97× | |
| 19 | Riau | ~100K | 0.96× | |
| 20 | East Nusa Tenggara | ~50K | 0.95× | |
| 21 | Riau Islands | ~50K | 0.95× | |
| 22 | South Kalimantan | ~60K | 0.94× | |
| 23 | Lampung | ~100K | 0.93× | |
| 24 | West Kalimantan | ~70K | 0.93× | |
| 25 | Bali | ~90K | 0.92× | |
| 26 | South Sumatra | ~100K | 0.91× | |
| 27 | East Kalimantan | ~70K | 0.90× | |
| 28 | South Sulawesi | ~100K | 0.88× | |
| 29 | Special Region of Yogyakarta | ~80K | 0.88× | |
| 30 | Jakarta | ~300K | 0.83× | |
| 31 | Banten | ~200K | 0.82× | |
| 32 | East Java | ~400K | 0.80× | |
| 33 | West Java | ~600K | 0.76× | |
| 34 | Central Java | ~400K | 0.76× |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Preity Zinta | Movies & TV | 2.02× | ||
| 02 | Kajol | Movies & TV | 2.00× | ||
| 03 | cinema 21 | Movies & TV | 1.92× | ||
| 04 | Mission: Impossible | Movies & TV | 1.88× | ||
| 05 | MK | Music & Radio | 1.84× | ||
| 06 | Legal drama | Movies & TV | 1.84× | ||
| 07 | Film series | Movies & TV | 1.80× | ||
| 08 | Bhojpuri language | Politics & Society | 1.78× | ||
| 09 | Web fiction | Literature | 1.77× | ||
| 10 | viki | Movies & TV | 1.76× | ||
| 11 | Wildebeest | Pets & Animals | 1.73× | ||
| 12 | Docudrama | Movies & TV | 1.69× | ||
| 13 | Maharashtra | Travel & Leisure | 1.66× | ||
| 14 | Ana de Armas | Movies & TV | 1.64× | ||
| 15 | Hindustani language | Politics & Society | 1.61× | ||
| 16 | Cinema of India | Movies & TV | 1.59× | ||
| 17 | Barbar, Bahrain | Travel & Leisure | 1.59× | ||
| 18 | Hindi | Politics & Society | 1.58× | ||
| 19 | HD Movies | Movies & TV | 1.58× | ||
| 20 | Political drama | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Individualism | JOY | 0.75× | |
| Need for Security | CONSERVATISM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.39× | |
| Early Adopter Mentality | POWER | 0.41× | |
| Travelling | THRILL | 0.43× |
Bollywood movies has an estimated audience of 5,147,681 people in Indonesia, concentrated in West Java and East Java.
48.6% of Bollywood movies fans are female, 51.4% are male, with an average age of 36.1 years.
Bollywood movies fans show strongest brand affinity for Web fiction (1.77×), cinema 21 (1.92×), and Hindi (1.58×) over the country average.
Bollywood movies fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bollywood movies itself, the audience over-indexes on cinema 21 (1.92×), Hindi (1.58×), Mission: Impossible (1.88×), and Cinema of India (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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