A data profile of the people who buy, follow and care about Bollywood movies in Australia — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 2,151,296 people in Australia.
The average Bollywood movies fan in Australia is 39.5 years old, balanced, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include TikTok, India, Toronto, with strongest over-indexing on TikTok (1.58× the country average).
Demographically, the Bollywood movies audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bollywood movies fan in Australia is balanced, around 39.5 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
The key figures that characterise the Bollywood movies profile in Australia.
48.9% are female, 51.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.5 |
| Estimated audience size | 2,151,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Bollywood movies audience comes from Australia.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
Where the Bollywood movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~900K | 1.45× | |
| 02 | Australian Capital Territory | ~50K | 1.13× | |
| 03 | South Australia | ~200K | 1.09× | |
| 04 | New South Wales | ~800K | 1.04× | |
| 05 | Northern Territory | ~20K | 0.98× | |
| 06 | Western Australia | ~200K | 0.91× | |
| 07 | Tasmania | ~40K | 0.89× | |
| 08 | Queensland | ~400K | 0.78× |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Delhi | Travel & Leisure | 3.05× | ||
| 02 | Cinema of India | Movies & TV | 3.04× | ||
| 03 | Toronto | Travel & Leisure | 2.84× | ||
| 04 | Hindi | Politics & Society | 2.67× | ||
| 05 | Twitch | Games | 2.57× | ||
| 06 | Pakistan | Travel & Leisure | 2.53× | ||
| 07 | Tamil language | Politics & Society | 2.53× | ||
| 08 | Zoom (TV channel) | Technology & Electronics | 2.52× | ||
| 09 | Anime convention | Literature | 2.49× | ||
| 10 | Gaming computer | Technology & Electronics | 2.42× | ||
| 11 | India | Travel & Leisure | 2.38× | ||
| 12 | Urdu | Politics & Society | 2.29× | ||
| 13 | Mumbai | Travel & Leisure | 2.28× | ||
| 14 | Indian Premier League | Sports | 2.11× | ||
| 15 | Anime and manga fandom | Literature | 1.97× | ||
| 16 | Wedding reception | Kids & Family | 1.94× | ||
| 17 | Canada | Travel & Leisure | 1.79× | ||
| 18 | Livemusic | Music & Radio | 1.71× | ||
| 19 | Mobile game | Games | 1.66× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Sustainability | BALANCE | 0.82× |
Bollywood movies has an estimated audience of 2,151,296 people in Australia, concentrated in Victoria and New South Wales.
48.9% of Bollywood movies fans are female, 51.1% are male, with an average age of 39.5 years.
Bollywood movies fans show strongest brand affinity for TikTok (1.58×), India (2.38×), and Toronto (2.84×) over the country average.
Bollywood movies fans in Australia are most concentrated in Victoria (reach ~900K), New South Wales (reach ~800K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bollywood movies itself, the audience over-indexes on India (2.38×), Toronto (2.84×), Canada (1.79×), and Mobile game (1.66×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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