A data profile of the people who buy, follow and care about Wedding reception in Australia — modelled from more than twelve digital signal sources. Wedding reception has an estimated audience of 2,371,441 people in Australia.
Wedding reception has an estimated audience of 2,371,441 people in Australia. 77.4% are female, 22.6% are male, average age 41.2. Top brand affinities: Peter Alexander, Do it yourself (DIY), Wedding ring, Eye liner, Wedding invitation.
Top brand affinities include Peter Alexander, Do it yourself (DIY), Wedding ring, with strongest over-indexing on Peter Alexander (1.89× the country average).
Demographically, the Wedding reception audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Wedding reception fan in Australia is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Wedding reception profile in Australia.
77.4% are female, 22.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 41.2 |
| Estimated audience size | 2,371,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Wedding reception audience comes from Australia.
| Country | Share |
|---|---|
| Japan | 17.9% |
| United States | 17.2% |
| India | 11.2% |
The strongest cross-interests of the Wedding reception audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 4.32× | ||
| 02 | Eye liner | Beauty & Wellness | 3.84× | ||
| 03 | Wedding invitation | Home & Garden | 3.71× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.95× | ||
| 05 | Wedding ring | Fashion & Accessoires | 2.94× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.74× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.66× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.53× | ||
| 09 | Wedding dress | Fashion & Accessoires | 2.40× | ||
| 10 | Sephora | Shopping | 2.30× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 2.28× | ||
| 12 | Designer clothing | Fashion & Accessoires | 2.22× | ||
| 13 | Etsy | Fashion & Accessoires | 2.20× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 2.16× | ||
| 15 | H&M | Shopping | 2.00× | ||
| 16 | Personal care | Health | 1.91× | ||
| 17 | Peter Alexander | Music & Radio | 1.89× | ||
| 18 | Hair care | Beauty & Wellness | 1.76× | ||
| 19 | Skin care | Beauty & Wellness | 1.64× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.79× | |
| Design Affinity | PREMIUM | 1.46× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Individualism | JOY | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wedding reception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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