A data profile of the people who buy, follow and care about London in United Arab Emirates — modelled from more than twelve digital signal sources. London has an estimated audience of 1,949,959 people in United Arab Emirates.
The average London fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Cricbuzz, United Kingdom, England, with strongest over-indexing on Cricbuzz (2.83× the country average).
Demographically, the London audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical London fan in United Arab Emirates is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Cricbuzz.
The key figures that characterise the London profile in United Arab Emirates.
32.6% are female, 67.4% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 35.7 |
| Estimated audience size | 1,949,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide London audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
Where the London audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 1.19× | |
| 02 | Emirate of Abu Dhabi | ~900K | 1.12× | |
| 03 | Ras Al Khaimah | ~100K | 0.98× | |
| 04 | Emirate of Sharjah | ~400K | 0.95× | |
| 05 | Fujairah | ~40K | 0.91× | |
| 06 | Emirate of Ajman | ~200K | 0.90× |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Global Study UK | Topic | 7.85× | ||
| 02 | England | Travel & Leisure | 3.64× | ||
| 03 | Greater London | Travel & Leisure | 3.44× | ||
| 04 | Cricbuzz | Sports | 2.83× | ||
| 05 | Universities in the United Kingdom | Business & Career | 2.61× | ||
| 06 | United Kingdom | Travel & Leisure | 2.52× | ||
| 07 | EartH | Music & Radio | 2.45× | ||
| 08 | New Delhi | Travel & Leisure | 2.24× | ||
| 09 | Toronto | Travel & Leisure | 2.19× | ||
| 10 | Sydney | Travel & Leisure | 1.91× | ||
| 11 | Undergraduate education | Business & Career | 1.91× | ||
| 12 | International education | Business & Career | 1.73× | ||
| 13 | United States | Travel & Leisure | 1.69× | ||
| 14 | Master of Business Administration | Business & Career | 1.69× | ||
| 15 | International English Language Testing System | Business & Career | 1.69× | ||
| 16 | Punjab, India | Travel & Leisure | 1.64× | ||
| 17 | Europe | Travel & Leisure | 1.63× | ||
| 18 | International student | Business & Career | 1.60× | ||
| 19 | Canada | Travel & Leisure | 1.59× | ||
| 20 | Australia | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.15× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.96× |
London has an estimated audience of 1,949,959 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.6% of London fans are female, 67.4% are male, with an average age of 35.7 years.
London fans show strongest brand affinity for Cricbuzz (2.83×), United Kingdom (2.52×), and England (3.64×) over the country average.
London fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond London itself, the audience over-indexes on United Kingdom (2.52×), England (3.64×), United States (1.69×), and Europe (1.63×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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