Rascasse Audience Intelligence

Istanbul Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Istanbul in United Arab Emirates — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 1,595,635 people in United Arab Emirates.

#6among City in United Arab Emirates
#55among POI in United Arab Emirates
#77in Travel & Leisure

Istanbul has an estimated audience of 1,595,635 people in United Arab Emirates. 40.4% are female, 59.6% are male, average age 35.8. Top brand affinities: Oman, Louvre Abu Dhabi, Morocco, Cairo, Bahrain.

Top brand affinities include Oman, Louvre Abu Dhabi, Morocco, with strongest over-indexing on Oman (1.68× the country average).

Demographically, the Istanbul audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Creativity, Need for Security.

The typical Istanbul fan in United Arab Emirates is more male, around 35.8 years old, with strong Creativity tendencies and a notable affinity for Oman.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Istanbul profile in United Arab Emirates.

Audience size
1.6M
in United Arab Emirates
Gender
40.4%
59.6% male
Age
35.8
average years
Country rank
#495
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Istanbul fans

40.4% are female, 59.6% are male, average age 35.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Istanbul audience in United Arab Emirates
MetricValue
Female40.4%
Male59.6%
Average age35.8
Estimated audience size1,595,635
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Istanbul audience in United Arab Emirates
Age bracketShare%
16-1914%
20-2935%
30-3928%
40-4915%
50+8%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Istanbul audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Istanbul
CountryShare
Turkey7.2%
Germany5.5%
United States4.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Istanbul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Istanbul audience
#·InterestCategoryAffinity×
01TracksuitFashion & Accessoires3.38×
02Long hairBeauty & Wellness2.66×
03GreeceTravel & Leisure2.19×
04CarpetHome & Garden2.18×
05Mother's DayKids & Family2.15×
06BeirutTravel & Leisure2.04×
07Ice creamFood & Beverages2.03×
08AlgeriaTravel & Leisure2.02×
09CairoTravel & Leisure1.97×
10MoroccoTravel & Leisure1.84×
11CheeseFood & Beverages1.78×
12LingerieFashion & Accessoires1.75×
13OmanTravel & Leisure1.68×
14ScarfFashion & Accessoires1.67×
15IsraelTravel & Leisure1.64×
16Louvre Abu DhabiArts & Culture1.59×
17CandyFood & Beverages1.54×
18SandwichFood & Beverages1.54×
19BahrainTravel & Leisure1.53×
20PastryFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Istanbul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Istanbul audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.16×
Need for SecurityCONSERVATISM1.14×
Community OrientationOPEN1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Istanbul audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
MindfulnessBALANCE0.88×
IndividualismJOY0.92×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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