A data profile of the people who buy, follow and care about Istanbul in United Arab Emirates — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 1,595,635 people in United Arab Emirates.
Istanbul has an estimated audience of 1,595,635 people in United Arab Emirates. 40.4% are female, 59.6% are male, average age 35.8. Top brand affinities: Oman, Louvre Abu Dhabi, Morocco, Cairo, Bahrain.
Top brand affinities include Oman, Louvre Abu Dhabi, Morocco, with strongest over-indexing on Oman (1.68× the country average).
Demographically, the Istanbul audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Creativity, Need for Security.
The typical Istanbul fan in United Arab Emirates is more male, around 35.8 years old, with strong Creativity tendencies and a notable affinity for Oman.
The key figures that characterise the Istanbul profile in United Arab Emirates.
40.4% are female, 59.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 35.8 |
| Estimated audience size | 1,595,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 28% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Istanbul audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tracksuit | Fashion & Accessoires | 3.38× | ||
| 02 | Long hair | Beauty & Wellness | 2.66× | ||
| 03 | Greece | Travel & Leisure | 2.19× | ||
| 04 | Carpet | Home & Garden | 2.18× | ||
| 05 | Mother's Day | Kids & Family | 2.15× | ||
| 06 | Beirut | Travel & Leisure | 2.04× | ||
| 07 | Ice cream | Food & Beverages | 2.03× | ||
| 08 | Algeria | Travel & Leisure | 2.02× | ||
| 09 | Cairo | Travel & Leisure | 1.97× | ||
| 10 | Morocco | Travel & Leisure | 1.84× | ||
| 11 | Cheese | Food & Beverages | 1.78× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.75× | ||
| 13 | Oman | Travel & Leisure | 1.68× | ||
| 14 | Scarf | Fashion & Accessoires | 1.67× | ||
| 15 | Israel | Travel & Leisure | 1.64× | ||
| 16 | Louvre Abu Dhabi | Arts & Culture | 1.59× | ||
| 17 | Candy | Food & Beverages | 1.54× | ||
| 18 | Sandwich | Food & Beverages | 1.54× | ||
| 19 | Bahrain | Travel & Leisure | 1.53× | ||
| 20 | Pastry | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Need for Security | CONSERVATISM | 1.14× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.88× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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