A data profile of the people who buy, follow and care about Australia in United Arab Emirates — modelled from more than twelve digital signal sources. Australia has an estimated audience of 1,696,053 people in United Arab Emirates.
The average Australia fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Ajman.
Top brand affinities include Canada, Sydney, London, with strongest over-indexing on Canada (1.89× the country average).
Demographically, the Australia audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Australia fan in United Arab Emirates is more male, around 35.2 years old, with strong Community Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the Australia profile in United Arab Emirates.
29.0% are female, 71.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 35.2 |
| Estimated audience size | 1,696,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 38% | |
| 30-39 | 30% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Australia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
Where the Australia audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~400K | 2.23× | |
| 02 | Emirate of Sharjah | ~400K | 0.97× | |
| 03 | Dubai | ~900K | 0.76× | |
| 04 | Ras Al Khaimah | ~70K | 0.74× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.70× | |
| 06 | Fujairah | ~30K | 0.69× |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney | Travel & Leisure | 2.83× | ||
| 02 | New Zealand | Travel & Leisure | 2.40× | ||
| 03 | Montreal | Travel & Leisure | 2.10× | ||
| 04 | Malta | Travel & Leisure | 1.98× | ||
| 05 | Late-night talk show | Movies & TV | 1.97× | ||
| 06 | Oman Air | Travel & Leisure | 1.92× | ||
| 07 | Canada | Travel & Leisure | 1.89× | ||
| 08 | Czech Republic | Travel & Leisure | 1.85× | ||
| 09 | SriLankan Airlines | Travel & Leisure | 1.82× | ||
| 10 | Anthropology | Business & Career | 1.72× | ||
| 11 | Star Cinema | Movies & TV | 1.71× | ||
| 12 | ICloud | Technology & Electronics | 1.65× | ||
| 13 | Master of Business Administration | Business & Career | 1.64× | ||
| 14 | Mount Everest | Travel & Leisure | 1.60× | ||
| 15 | London | Travel & Leisure | 1.57× | ||
| 16 | NASDAQ | Business & Career | 1.57× | ||
| 17 | Wattpad | Internet & Social Media | 1.56× | ||
| 18 | Self-esteem | Health | 1.54× | ||
| 19 | Dow Jones Industrial Average | Business & Career | 1.52× | ||
| 20 | Bachelor's degree | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.23× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.80× |
Australia has an estimated audience of 1,696,053 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
29.0% of Australia fans are female, 71.0% are male, with an average age of 35.2 years.
Australia fans show strongest brand affinity for Canada (1.89×), Sydney (2.83×), and London (1.57×) over the country average.
Australia fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Ajman (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Australia itself, the audience over-indexes on Sydney (2.83×), London (1.57×), New Zealand (2.4×), and Master of Business Administration (1.64×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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