A data profile of the people who buy, follow and care about Australia in Poland — modelled from more than twelve digital signal sources. Australia has an estimated audience of 2,094,871 people in Poland.
Australia has an estimated audience of 2,094,871 people in Poland. 45.9% are female, 54.1% are male, average age 39.4. Top brand affinities: Viral video, Celebrity, Happiness, First-person shooter games, Science fiction movies.
Top brand affinities include Viral video, Celebrity, Happiness, with strongest over-indexing on Viral video (2.86× the country average).
Demographically, the Australia audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Australia fan in Poland is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Viral video.
The key figures that characterise the Australia profile in Poland.
45.9% are female, 54.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 39.4 |
| Estimated audience size | 2,094,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Australia audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 8.5% |
| Australia | 8.3% |
The strongest cross-interests of the Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicano rap | Music & Radio | 3.09× | ||
| 02 | Self-defense | Sports | 2.95× | ||
| 03 | Viral video | Internet & Social Media | 2.86× | ||
| 04 | Contemporary R&B | Music & Radio | 2.53× | ||
| 05 | Musical film | Movies & TV | 2.45× | ||
| 06 | Instant messaging | Internet & Social Media | 1.90× | ||
| 07 | First-person shooter games | Games | 1.89× | ||
| 08 | Science fiction movies | Movies & TV | 1.89× | ||
| 09 | Musical theatre | Movies & TV | 1.87× | ||
| 10 | Fiction books | Literature | 1.82× | ||
| 11 | Meat | Food & Beverages | 1.78× | ||
| 12 | Charity and causes | Business & Career | 1.77× | ||
| 13 | Financial services | Business & Career | 1.68× | ||
| 14 | Wikipedia | Internet & Social Media | 1.68× | ||
| 15 | Stand-up comedy | Movies & TV | 1.66× | ||
| 16 | Happiness | Health | 1.61× | ||
| 17 | Celebrity | Movies & TV | 1.60× | ||
| 18 | Online games | Games | 1.60× | ||
| 19 | BNP Paribas | Business & Career | 1.55× | ||
| 20 | Italian cuisine | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Career Orientation | POWER | 1.33× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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