Rascasse Audience Intelligence

United States Audience in United Arab Emirates

A data profile of the people who buy, follow and care about United States in United Arab Emirates — modelled from more than twelve digital signal sources. United States has an estimated audience of 1,989,019 people in United Arab Emirates.

#16among Country in United Arab Emirates
#36among POI in United Arab Emirates
#52in Travel & Leisure

The average United States fan in United Arab Emirates is 35.3 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Canada, London, Sydney, with strongest over-indexing on Canada (1.64× the country average).

Demographically, the United States audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical United States fan in United Arab Emirates is more male, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for Canada.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the United States profile in United Arab Emirates.

Audience size
2M
in United Arab Emirates
Gender
29.8%
70.2% male
Age
35.3
average years
Country rank
#355
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States fans

29.8% are female, 70.2% are male, average age 35.3.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for United States audience in United Arab Emirates
MetricValue
Female29.8%
Male70.2%
Average age35.3
Estimated audience size1,989,019
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the United States audience in United Arab Emirates
Age bracketShare%
16-1914%
20-2937%
30-3929%
40-4914%
50+6%
Fig. 04

Worldwide distribution

0.6%

of the worldwide United States audience comes from United Arab Emirates.

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

United States fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~200K1.15×
02Emirate of Sharjah~500K1.02×
03Emirate of Abu Dhabi~800K0.98×
04Ras Al Khaimah~100K0.98×
05Dubai~1.5M0.95×
06Fujairah~50K0.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States audience
#·InterestCategoryAffinity×
01HungaryTravel & Leisure2.44×
02Czech RepublicTravel & Leisure2.38×
03SydneyTravel & Leisure2.20×
04New ZealandTravel & Leisure1.96×
05MontrealTravel & Leisure1.83×
06University of OxfordBusiness & Career1.77×
07Oman AirTravel & Leisure1.76×
08LondonTravel & Leisure1.69×
09RomeTravel & Leisure1.67×
10New York CityTravel & Leisure1.65×
11CanadaTravel & Leisure1.64×
12NetherlandsTravel & Leisure1.62×
13United NationsPolitics & Society1.61×
14Master of Business AdministrationBusiness & Career1.60×
15Jobs in DubaiBusiness & Career1.56×
16GermanyTravel & Leisure1.56×
17AnthropologyBusiness & Career1.55×
18IPTVTechnology & Electronics1.52×
19MexicoTravel & Leisure1.51×
20Egypt national football teamSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by United States audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.14×
Need for SecurityCONSERVATISM1.14×
Career OrientationPOWER1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by United States audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Price SensitivityPREMIUM0.85×
SustainabilityBALANCE0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does United States have in United Arab Emirates?

United States has an estimated audience of 1,989,019 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of United States fans?

29.8% of United States fans are female, 70.2% are male, with an average age of 35.3 years.

03

Which brands do United States fans like most?

United States fans show strongest brand affinity for Canada (1.64×), London (1.69×), and Sydney (2.2×) over the country average.

04

Where do United States fans live in United Arab Emirates?

United States fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do United States fans also like?

Beyond United States itself, the audience over-indexes on London (1.69×), Sydney (2.2×), New York City (1.65×), and Master of Business Administration (1.6×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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