Rascasse Audience Intelligence

United States Audience in Poland

A data profile of the people who buy, follow and care about United States in Poland — modelled from more than twelve digital signal sources. United States has an estimated audience of 2,762,292 people in Poland.

#7among Country in Poland
#23among POI in Poland
#35in Travel & Leisure

United States has an estimated audience of 2,762,292 people in Poland. 45.5% are female, 54.5% are male, average age 37.3. Top brand affinities: Viral video, Sushi, Ford Edge, Musical film, Summer vacation.

Top brand affinities include Viral video, Sushi, Ford Edge, with strongest over-indexing on Viral video (1.98× the country average).

Demographically, the United States audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Indulgence.

The typical United States fan in Poland is balanced, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Viral video.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the United States profile in Poland.

Audience size
2.8M
in Poland
Gender
45.5%
54.5% male
Age
37.3
average years
Country rank
#458
POI in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States fans

45.5% are female, 54.5% are male, average age 37.3.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for United States audience in Poland
MetricValue
Female45.5%
Male54.5%
Average age37.3
Estimated audience size2,762,292
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the United States audience in Poland
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

0.8%

of the worldwide United States audience comes from Poland.

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States audience
#·InterestCategoryAffinity×
01Audi TTCars & Mobility4.02×
02Ford EdgeCars & Mobility3.67×
03Master of Business AdministrationBusiness & Career2.15×
04Viral videoInternet & Social Media1.98×
05Self-defenseSports1.79×
06Musical filmMovies & TV1.77×
07Contemporary R&BMusic & Radio1.75×
08SushiFood & Beverages1.72×
09HollywoodTravel & Leisure1.67×
10Demi MooreMovies & TV1.66×
11BreweryFood & Beverages1.64×
12Long hairBeauty & Wellness1.63×
13DiaryKids & Family1.62×
14Flightradar24Travel & Leisure1.60×
15Summer vacationTravel & Leisure1.57×
16TelegramInternet & Social Media1.57×
17DubaiTravel & Leisure1.53×
18HatchbackCars & Mobility1.52×
19CarcareCars & Mobility1.52×
20Modern architectureArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by United States audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
IndulgenceJOY1.34×
Career OrientationPOWER1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by United States audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.81×
Luxury OrientationPREMIUM0.88×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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